Lele Khumalo

B

Business Development Representative

Belkins

Jun 2024 - Current (2 years 1 month)

• Execute high-volume outbound campaigns targeting SaaS, healthcare, and medical technology companies, building a reliable, qualified pipeline for AEs. • Implement multi-touch sequences and run iterative A/B tests on subject lines, call scripts, and CTA positioning, improving meeting-booking efficiency by ~20–25%. • Maintain >95% CRM data hygiene within HubSpot, streamlining forecasting, lead ownership, and sequence automation. • Collaborate with leadership to update objection-handling playbooks and design short internal training sessions to upskill junior SDRs. • Notable Achievement: Launched a focused outreach campaign for a healthcare SaaS product that contributed to $350K–$450K in qualified pipeline in the first 3 months.

Business Development Representative

Whistle

Jan 2023 - Jun 2024 (1 year 6 months)

• Managed a mid-market and enterprise pipeline across EMEA & North America; consistently met monthly MQL-to-SQL and discovery call targets. • Leveraged intent data, LinkedIn insights, and lead enrichment tools to prioritize high-propensity accounts, raising qualified response share by ~12–15%. • Piloted conversational bot triage on inbound leads to accelerate response times and schedule qualified discovery calls. • Partnered with Account Executives to personalize outreach cadences for strategic accounts, improving demo-to-opportunity conversion velocity. • Notable Achievement: Initiated a 3-step ABM-style outreach for a SaaS vertical, which significantly increased engagement with enterprise decision-makers.

I

Senior Global Inside Sales Specialist

InEvent Inc

Jul 2021 - Jan 2023 (1 year 7 months)

• Prospected, qualified, and nurtured 500+ enterprise accounts, ensuring a consistent flow of demos and opportunities for the enterprise sales team. • Achieved a sustainable lead qualification rate of ~65–75%, shortening the sales cycle by structuring clear qualification criteria (adapted BANT/CHAMP). • Developed vertical-specific outreach cadences, increasing demo bookings by ~20% in a single quarter. • Collaborated with marketing to produce industry-specific case studies and ABM-focused materials to strengthen messaging and credibility.

Sales Specialist Team Leader

Virgin Active

Nov 2020 - Jul 2021 (9 months)

• Managed a team of sales specialists, coaching on consultative selling, objection handling, and pipeline management. • Designed and implemented structured training sessions, improving closing consistency and membership retention. • Introduced team-wide incentive programs tied to KPIs, boosting motivation and target attainment. • Enhanced CRM tracking and reporting to provide accurate sales forecasting.

B

Sales Manager

Brahman Hills

Jan 2018 - Oct 2020 (2 years 10 months)

• Led end-to-end commercial strategy, including sales, corporate partnerships, B2B account management, and event bookings. • Developed high-value corporate packages and negotiated multi-year retreat contracts, improving revenue stability by mid-teens % year-over-year. • Introduced structured pipeline reviews, lead scoring, and CRM reporting, enabling more effective operational and sales decisions. • Implemented marketing-sales alignment to produce tailored event collateral and case studies for strategic accounts. • Trained junior sales staff and ran A/B testing for messaging and outreach sequences, refining what worked for different client types.

D

Front Office Team Leader

Da Vinci Hotel & Conventions

Jun 2015 - Dec 2017 (2 years 7 months)

• Supervised front-office operations and event support for high-volume conferences. • Trained staff on guest service excellence and coordinated with sales to ensure client expectations were exceeded.

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