Business executive with a solid background integrating marketing, sales, operations and P&L management in the information technology, financial and consumer packaged goods industries. Demonstrated ability to lead teams and consistently deliver superior results. I excel at uncovering businesses untapped potential and leverage these into successful revenue generating strategies.
Among my achievements:
• Grew an information technology start-up from 500 customers to 3,000 in 140 countries employing
integrated marketing programs. The company was eventually acquired by LexisNexis.
• Developed new products in the financial and information technology industries, creating a unique
and sustained competitive advantage for Citibank, Charles Schwab and LexisNexis.
Working across multinational markets in highly matrix organizations as well as start-ups has given me a unique perspective to successfully deliver any initiative I take responsibility for.
Specialties: Advertising, sales acquisition and retention strategies, brand strategy, experiential marketing, promotions, direct mail, website and product development, SEM/SEO, social media integration, channel management, project management, P&L and agency management, operations and process change, risk management, M&A integration project management, bilingual (fluent in English and Spanish).