Leandro Yaconis

T

Business Analyst

Tidal Commerce

Apr 2025 - Current (1 year)

Enterprise level B2B client under a headless Shopify environment. Backlog management, User Stories creation, client workshops.

C

Business Analyst

Corra A company of Publicis Sapient

Jun 2023 - Mar 2025 (1 year 10 months)

Customer-facing Business Analyst role, planning and executing projects for an enterprise level B2B client under a headless Adobe Commerce environment. Backlog management, User Stories creation, Sprint management, client discovery workshops, user flows and process flow UML & BPMN diagrams creation. Running ceremonies, testing, and performing demo, all under a worldwide teamwork environment.

Business Analyst

Fulcrum Digital

Mar 2022 - Feb 2025 (3 years)

Business Analyst role in e-commerce projects. Magento, Shopify, and BigCommerce. User Stories and Customer Journeys creation and prioritization. Processes and Data Flow analysis and mapping. Requirements elicitation. Client-facing role. Fully remote worldwide team work with developers, designers, technical architects, project managers, scrum masters, and dev ops throughout the different project phases.

E-commerce Services Coordinator

Fulcrum Digital

Mar 2021 - Mar 2022 (1 year 1 month)

E-commerce sites support project management, utilizing platforms such as Magento, Shopify, and Big Commerce. Responsibilities include account management, development tasks planning, and reporting, alongside site performance analysis and optimization. Additionally, I handled support tickets, prioritizing and refining client requests, ensuring that all requirements were meticulously detailed and documented. I employed Agile methodology to manage the backlog effectively, facilitating daily scrums and other Agile ceremonies to enhance team collaboration and project efficiency.

E

E-Commerce Specialist

ESET Latin America

Jan 2014 - Jul 2021 (7 years 7 months)

In charge of online sales in Latin America. Leading projects, campaigns, and marketing actions in order to achieve a regional sales objective. Both B2C and B2B, dealing with different e-commerce platforms, payment gateways, different currencies. Following KPI's, creating and presenting reports to managers, and interacting with different ESET HQ offices (Slovakia, USA) and ESET regional exclusive resellers (Brazil, Mexico, Perú, Colombia, Chile). Working in a team with a designer, UX, Analytics, and PPC specialists.

E

Online Marketing Specialist

ESET Latin America

Oct 2012 - Dec 2013 (1 year 3 months)

Digital advertising for Latin America region. Managing Google Adwords campaigns, Facebook Ads, Linkedin, Bing/Yahoo Ads, Email Marketing. Purchasing online media, working with agencies, following KPI's. Creating and presenting reports. Sales and leads goals.

Sales Executive

Guru

Jul 2007 - Apr 2011 (3 years 10 months)

(Formerly Yellow Pages) Acquiring new customers and developing existing ones. Selling advertising spaces in graphic media and websites to companies, shops, and businesses.

Leandro Yaconis

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