Lauretta Mahlobo

Sales Development Representative

Brandstar digital

Aug 2025 - Oct 2025 (3 months)

● Driving new business growth by building and managing a consistent sales
pipeline
● Collaborate with agency leadership to refine our outreach strategies and ideal
client profiles, playing a key role in the company's expansion within the creative
and digital services space
● Conduct strategic outbound outreach using cold calls, personalized emails, and
Apollo and LinkedIn to prospect new leads
August 2025 - October 2025 Page 3 of 7
● Qualify inbound and outbound leads
● Manage all sales activities, pipelines, and performance reporting within HubSpot
● Collaborate with marketing and agency leadership to refine client targeting and
messaging
● Contribute to a performance-

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Junior Sales Development Representative

CREDTRUS AI

Mar 2025 - Jun 2025 (4 months)

As a Junior Sales Development Representative, I was responsible for generating leads and nurturing customer relationships to drive sales growth. I utilized tools such as ActiveCampaign and Apollo.io to streamline outreach efforts, while leveraging Google Workspace and Microsoft 365 for effective communication and collaboration. My experience in B2B sales included cold calling and LinkedIn outreach, which helped expand our client base. Additionally, I provided creative assistance in a remote work environment, enhancing team productivity and supporting various sales initiatives. My proficiency in customer relationship management (CRM) systems and telemar

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Junior Sales Development Representative

TOMORROWS'S BRIEFING

Mar 2025 - Jun 2025 (4 months)

As a Junior Sales Development Representative, I was responsible for generating leads and nurturing customer relationships to drive sales growth. I utilized tools such as ActiveCampaign, Apollo.io, and various CRM systems to manage and track interactions with potential clients effectively. My experience with Google Workspace and Microsoft 365 facilitated seamless collaboration with team members via Slack and RingCentral, ensuring efficient communication and workflow. Additionally, I engaged in cold calling and LinkedIn outreach to expand our B2B sales efforts. While my role primarily focused on sales, my background in virtual assistance allowed me to pr

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Sales and Marketing Freelancer

CRANIUM INVESTMENTS

Mar 2022 - Mar 2025 (3 years 1 month)

● Marketing strategies
o Giving advice on what can be done to keep clients
o Providing strategies that can be used for the business
o Drafting strategies
● Content marketing
● Content drafting and creation
● Posting content on all social media platforms
● Sourcing B2B leads for sales purposes and converting leads to clients
● Application reviews for South African Brewery (SAB)
● Drafting of sales scripts
● Drafting of sales pitch
● Email Campaign Management:
o Proficient in setting up effective email campaigns using HubSpot
o Utilized HubSpot's features to segment and target specific audiences,
resulting in increased open rates and engagement
o Monitoring of campaig

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Self-employed

MPUMELELO CREATIVE

Jan 2021 - Mar 2022 (1 year 3 months)

● Established and operated a successful business specializing in the sale of PPE
items, offering branding and digital marketing services
● Developed strong entrepreneurial and problem-solving skills through day-to-day
business operations
● Managed end-to-end business processes including inventory management, billing, and client relations
● Tracked cash flow from services provided by recording client income, monitoring business expenses, and preparing cash flow statements to support budgeting, financial planning, and informed business decision-making
● Managed the billing process by preparing and issuing invoices, tracking client payments, following up on outstanding accounts, maintaining accurate billing reco

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Remote Sales Representative

Affinity Health

Jul 2020 - Dec 2020 (6 months)

● Achieve quality standard sales
● Achieve departmental performance target
● Advise clients on the most suitable policies, ensuring they make informed decisions about their healthcare cover
● Provided excellent customer service while consistently achieving quality sales standards and departmental performance targets

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Marketing Intern

SOFTSTART BTI: SEDA INCUBATION HUB

Jun 2015 - Sep 2015 (4 months)

As a Marketing Intern, I contributed to various marketing initiatives, focusing on lead generation and customer relationship management (CRM) to enhance engagement and retention. I utilized ActiveCampaign to streamline email marketing efforts and improve campaign effectiveness. My experience in telemarketing allowed me to connect with potential clients, fostering relationships that supported our SaaS offerings. Additionally, my background in virtual assistance equipped me with strong organizational skills and the ability to provide creative support remotely, ensuring that marketing projects were executed efficiently and effectively.

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Volunteer Part-time Marketer

AFFLUENCE 12

May 2015 - Jul 2020 (5 years 3 months)

● Marketing strategies
o Giving advice on what can be done to keep clients
o Providing strategies that can be used for the business
o Providing consultation
● Assisting in setting social media pages
● Content marketing
● Assisting in getting sponsors for events

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Talent Scout/Designer Scout & Referral Campaigner

PUREGLAM SA

Feb 2014 - Dec 2014 (11 months)

Waitress

NEWS CAFE

Jan 2014 - Dec 2014 (1 year)

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Promoter

Mortgage

Jan 2014 - Jun 2014 (6 months)

Sales Agent

British American Tobacco

Mar 2012 - May 2013 (1 year 3 months)

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Promoter & Supervisor

CRIMSON ROOM COMMUNICATIONS

Jun 2010 - Dec 2013 (3 years 7 months)

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Lauretta Mahlobo

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