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Laura Sofia Yepes Sanchez

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Community Manager - Marketing Specialist
Medellín, Antioquia, Colombia
Contact Laura regarding: 
Flexible work
Starting at USD8/hour

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Résumé

Jobs verified_user 0% verified
  • L
    Customer Reengagement & Strategy Specialist public Remote experience
    LED Lighting Supply
    Jan 2026 - Jun 2026 (6 months)
    I specialized in turning dormant client lists into active, loyal relationships. At Led Lighting Supply, my role went beyond simple follow-ups; I focused on identifying the "why" behind customer churn and designing personalized communication strategies to re-ignite interest. By applying psychological insights to our outreach, I helped translate technical supply needs into meaningful, long-term brand partnerships.

    Key Responsibilities & Impact:
    - Churn Analysis & Strategy: I analyzed client history to identify patterns of inactivity and crafted personalized re-engagement campaigns that felt relevant and attentive, never intrusive.
    - Relationship Management: I reconnected with past clients to understand their evolving need
  • PYT Colombia
    Digital Marketing Specialist & Content Strategist - Community Manager
    PYT Colombia
    Jun 2025 - Current (1 year 5 months)
    Results driven professional with a strong foundation in psychological principles, leveraging consumer behavior insights to craft high conversion brand identities and marketing strategies. Expert in end to end campaign management, from content ideation and psychological scriptwriting to performance analysis and lead funnel optimization

    Digital Marketing: Strategic planning, Growth Hacking, Marketing Automation (GoHighLevel-Manychat), and Conversion Rate Optimization

    Content Strategy: Evidence based brand identity, persuasive copywriting SEO, and psychological frameworks for consumer engagement

    Performance & Analytics: Campaign management, KPI tracking, and data driven decision making to maximize ROI
Projects (professional or personal) verified_user 0% verified
  • U
    UGC Creator public Remote experience
    Jan 2026 - Current (10 months)
    Authentic Content Creator with a background in Psychology
    I don’t just create videos; I create connections. I blend my passion for psychology with creative storytelling to help brands build trust with their communities. My content feels real, relatable, and ready to convert because it’s rooted in how people actually think and feel.

    Why brands work with me:
    - Real-world experience: I’ve had the pleasure of collaborating with brands like PYT Colombia and Legal Beauty, where I focus on creating content that feels like a genuine recommendation, not just an ad.
    - The "Why" behind the content: Thanks to my studies in psychology, I know how to tap into the emotions and pain points that actually make people stop scrolling