Laura Serna Business Development

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Business Development

Jul 2024 - May 2025 (11 months)

• Establish and nurture strong relationships with CEOs, decision-makers, and high-level executives, addressing both immediate and long-term needs while ensuring all commitments are met. • Effectively manage company tools, including the CRM, to maintain accurate records, track sales progress, and generate reports as needed. • Generate and secure new business opportunities throughout North America, through warm and cold calls, emails, follow-ups, meetings, and successful deal closures.

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Account Manager

Jericho Freight

Jan 2024 - Jul 2024 (7 months)

As an Account Manager, I was responsible for driving B2B sales by building and maintaining strong relationships with clients. My role involved understanding client needs, providing tailored solutions, and ensuring customer satisfaction to foster long-term partnerships. Additionally, I made outbound calls daily to engage with leads and customers, which enhanced communication and contributed to the overall success of our sales strategy. Outbound calls.

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Business Development Representative & Carrier Sales Representative

|, Direct Traffic Solutions, S-Workz

Apr 2023 - Jan 2024 (10 months)

● Identifying and securing new business opportunities. ● Negotiating contracts, closing deals, and fostering relationships with clients. ● Designing and proposing strategic solutions to meet customers' freight transportation needs. ● Be responsible for ensuring high levels of customer satisfaction and resolving any sales or service issues efficiently and professionally. ● Constantly revise and update TMS with the carrier, driver, appointment, and other relevant information. ● Monitor the driver and load during transit until reaching its final destination. ● Examine transporters to ensure they meet the requirements and standards. ● Search within the database for drivers to assign them to available loads. ● Direct phone contac

Freight Broker - Canada Specialist

Armstrong Transport Group

Jun 2022 - Apr 2023 (11 months)

- Conducted B2B sales through cold calling, successfully setting up prospects as customers and negotiating with carrier companies. - Maintained detailed records of carrier costs and documented the services provided, ensuring accuracy and transparency. - Monitored all aspects of the logistics process, from pick-ups to deliveries, consistently tracking trucks to ensure timely service. - Utilized tools such as Microsoft Office, databases, and GPS for efficient operations across the United States and Canada. - Managed administrative and financial duties, including maintaining financial books for purchases and sales, while closely collaborating with the credit and financial department. - Provided excellent customer service and support for k

Customer Service Specialist

Konecta

Nov 2021 - Jun 2022 (8 months)

Sales and customer service for USA in the Viva Air campaign, helping with online payments, sales of tickets, additional services and specialized services.

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internship - administative and finance assistant

SOLUDIN

Apr 2021 - Oct 2021 (7 months)

Management and feeding databases, filling financial records, Building indicators, Creating reports, billing, administrative functions, automatization with Hubspot CRM, Microsoft Office, negotiation with suppliers

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business development representative and bilingual guide

Aeroturex

Oct 2019 - Mar 2020 (6 months)

Selling tours and travel plans for tourists, families, and companies such as hotels and hostels. Give guided tours to both large and private groups tours. Raising money and dispatch tourist buses and chivas.

Laura Serna

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