Laura Sofía Rozo Rivera

Laura Sofía Rozo Rivera  new_releases

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Journalist and Marketing Specialist
Bogotá, Colombia

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Résumé


Jobs verified_user 8% verified
  • Hook + Ladder Digital Agency
    Social Media Strategist
    Hook + Ladder Digital Agency
    Dec 2023 - Jun 2024 (7 months)
    Hook and Ladder is a Canadian communications agency. There I worked as a Social Media Strategist for brands such as DIG, TacoTime Canada and Mint Smartwash. I created content calendars, responded to messages and developed communication plans.
  • FSG Digital
    Writer public Remote experience
    FSG Digital
    Aug 2022 - Jun 2023 (11 months)
    Creating articles in various formats focused on the current events in the world's most important sports disciplines: Global football, NBA, tennis, and more.
  • W Radio
    Journalist
    W Radio
    Jun 2022 - Current (3 years 3 months)
    - Produced content for Soluciones W, focusing on investigative journalism related to various complaints. - Wrote articles for the web, ensuring clarity and engagement for online readers. - Created digital content that resonates with target audiences, enhancing the overall reach of the publication. - Developed commercial content to support advertising initiatives and drive revenue. - Leveraged social media management skills to edit and create engaging content, producing videos that garnered over 100,000 organic views, thereby increasing audience engagement and expanding the reach of our journalistic efforts.
  • S
    Content Manager
    Somos Tanko Digital Marketing Agency
    Apr 2022 - Aug 2023 (1 year 5 months)
    - Digital and brand strategy design. - Creation of content schedules. - Content direction for TANKO and Los Iletrados Podcast.
  • M
    Community Manager public Remote experience
    Método Digital Marketing Agency
    Oct 2021 - May 2022 (8 months)
    - Social media updates. - Handling of PQRS.
  • U
    Community Manager public Remote experience
    Un Tal Alonso Quijano
    Apr 2021 - Aug 2021 (5 months)
    - Content direction. - Social media updates. - Copy creation.
  • C
    Community Manager - Digital Marketing Agency public Remote experience
    Café de Colombia
    Feb 2021 - Apr 2021 (3 months)
    - Content direction. - Social media updates. - Copy creation.
  • C
    Content Manager public Remote experience
    Nov 2020 - May 2022 (1 year 7 months)
    - Social media updates. - Design of digital and brand strategy. - Creation of content schedules. - Content direction.
  • Cravings Fit Market
    Community Manager verified_user Verified experience
    Cravings Fit Market
    Jun 2020 - Jan 2021 (8 months)
    - Social media updates. - Copy creation. - Content direction.
  • W Radio
    International Producer and Journalist
    W Radio
    Jan 2020 - Jul 2020 (7 months)
    - Production of the "Las 50 W" News. - International Production of "W Fin de Semana." - Creation of "Perfiles W." - Production of the program "Colombia No Para."
  • Inalde Business School
    Junior Communicator
    Inalde Business School
    Jun 2019 - Dec 2019 (7 months)
    - Creation of social media assets. - Website updates and editing. - Monthly performance report creation for social media. - Quarterly Competitive Reviews. - Data analysis on social networks.
  • D
    Community Manager
    DyA Donaciones Académicas
    Jan 2019 - Jul 2019 (7 months)
    - Creation of journalistic content for social media (videos, photos, presentations). - Website updates and editing. - Conducting interviews. - Creating press releases for foundation members.
  • I
    Junior Communicator
    Instituto de Posgrados Forum
    Aug 2018 - Jun 2019 (11 months)
    - Creation of journalistic content for social media (videos, photos, presentations). - Website updates and editing. - Conducting interviews. - Writing articles for the Campus newspaper of the University of La Sabana.
Education verified_user 0% verified
  • HubSpot
    Inbound Marketing Certification Course
    HubSpot
    Mar 2025
  • Universidad de la Sabana
    Social Communication and Journalism
    Universidad de la Sabana
    Jan 2016 - Sep 2021 (5 years 9 months)
Projects (professional or personal) verified_user 0% verified
  • Red Universitaria Anticorrupción
    Journalist
    Red Universitaria Anticorrupción
    Jun 2018 - Aug 2019 (1 year 3 months)
    - Creation of content for social media (images and videos). - Academic research. - Development of communication strategies.
  • LA F.m. RCN Radio
    Coverage of the 2018 Presidential Elections
    LA F.m. RCN Radio
    May 2018 - Jun 2018 (2 months)
    - Participation in the 2018 Presidential Elections Special on LA FM as a social media analyst.
Awards verified_user 0% verified
  • Red Universitaria Anticorrupción
    Social Skin Bolívar Davivienda
    Red Universitaria Anticorrupción
    Jul 2018 - Aug 2019 (1 year 2 months)
    Winner of the Social Skin Award from Davivienda and Grupo Bolívar (2019) with the University Anti-Corruption Network in the category of Peace, Justice, and Strong Institutions.
Publications verified_user 0% verified
  • El Espectador
    Radiography of Medicinal Cannabis in Colombia
    El Espectador
    Mar 2019
    - Radiography of Medicinal Cannabis in Colombia
  • Canal Capital (Bogotá Public TV Channel, Colombia)
    Álvaro Cardona - Photojournalist
    Canal Capital (Bogotá Public TV Channel, Colombia)
    Sep 2017