Laura Rodriguez Trujillo

Laura Rodriguez Trujillo  new_releases

About

Detail

Digital Marketing Cluster Lead
Bogotá, Bogota, Colombia
Contact Laura regarding: 
Flexible work
Starting at USD15/hour

Timeline

work
Job

Résumé

Jobs verified_user 0% verified
  • Genius Sports
    Digital Marketing Cluster Lead public Remote experience
    Genius Sports
    Jun 2022 - Current (4 years 5 months)
    Team leader for multiple accounts in the US, Canada, Australia and Africa, supervising KPIs compliance, efficient budget management and all the workflow of implementation and optimization for programmatic, Meta, Google ads, Apple search and Reddit campaigns. With specialized focus in performance and conversion KPIs.
  • DDB
    Digital Strategist
    DDB
    Sep 2020 - Jun 2022 (1 year 10 months)
    - Strategic planning and execution of digital marketing campaigns on Facebook, Google Ads and programmatic DSPs. Performing audience analysis, budget projections, definition of KPIs, dashboards and general reports
    - Additionally leading the implementation and optimizations of campaigns by programmatic purchase in the used DSPs, performing data analysis to identify meaningful insights. Innovating strategies and improving opportunities for our brands
    in this Position

    Strategic planning and execution of digital marketing campaigns on

    Facebook, Google Ads and programmatic DSPs. Performing audience

    analysis, budget projections, definition of KPIs, dashboards and general

    reports for the accoun
  • Publicis Global Delivery
    Campaign Manager
    Publicis Global Delivery
    May 2019 - Sep 2020 (1 year 5 months)
    - Implementation and management of all programmatic display and video campaigns for Toyota US and Lexus National accounts, supervising the budgets and compliance of the established KPI's,
    - Generate and analyze campaign media reports with the aim of identifying the current status of the brand. Implement tracking pixels to guarantee greater control in the generated traffic.
    Implementation and management of all programmatic display and video
    campaigns for Toyota US and Lexus National accounts, supervising the budgets and compliance of the established KPI's, making continuous

    adjustments of audiences and optimizations in order to guarantee the client's

    objective (Branding, Traffic or Conversions). Generate
  • Banco de Occidente
    Marketing Direction Intern
    Banco de Occidente
    Jul 2017 - Jan 2018 (7 months)
    - Execution of market research projects for credit card holders, analysis and management of databases, projection of budgets for future studies, creation of innovative strategies based on found results
    - creation of benchmarks and monthly reports about competitors and management of agency outsourcing relations.
    Execution of market research projects for credit card holders, analysis and management of databases, projection of budgets for future studies, creation
    of innovative strategies based on found results, creation of benchmarks and

    monthly reports about competitors and management of agency outsourcing
    relations.
Education verified_user 0% verified
  • Sergio Arboleda Univeristy
    BACHELOR OF MARKETING BUSINESS
    Sergio Arboleda Univeristy
  • Partners Academy
    DIPLOMA ADVANCE ENGLISH
    Partners Academy