LAURA MARCELA QUINTERO VALENCIA

LAURA MARCELA QUINTERO VALENCIA

About

Detail

Barcelona, Spain

Contact LAURA regarding: 

work
Full-time jobs
Starting at EUR20K/year ~USD22.7K/year
Flexible work
Starting at USD15/hour
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Internships
Starting at USD1K/month
groups
Networking

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 0% verified
  • P
    Performance Marketing Manager
    PAPA OSCAR Ventures
    Feb 2024 - Aug 2024 (7 months)
    Developed and executed performance marketing strategies for eCommerce clients in fashion, tech festivals, and specialized products. Focused on revenue growth and conversion optimization, allocating budgets primarily to Google Ads and Meta. Collaborated with cross-functional teams to enhance user experience and engagement through targeted digital campaigns.
  • T
    Performance Specialist
    TaxDown
    Mar 2023 - Jul 2023 (5 months)
    Spearheaded lead generation efforts for a tax application startup, successfully introducing a range of products for self-employed users. utilizing Google Ads and Meta, while implementing SEO and content marketing strategies to boost brand visibility and conversion rates. Conducted A/B testing and optimization of marketing funnels to improve user acquisition and retention.
  • S
    Paid media / Data Science
    Sneakerlost I Agencia de Inbound Marketing
    Jun 2022 - Dec 2022 (7 months)
    Executed inbound marketing strategies focusing on eCommerce clients, predominantly in the real estate sector, with a balanced ad spend across Google and Meta. Developed engaging content and managed lead generation efforts, leveraging HubSpot for email marketing and campaign tracking.
  • PublicisGroupe
    Campaign Manager
    PublicisGroupe
    Oct 2021 - Mar 2022 (6 months)
    Managed multi-brand digital campaigns primarily using DV360 for display and video marketing. Collaborated with creative teams to optimize ad content, enhancing brand recognition and consumer engagement across platforms such as Coca-Cola, GSK, and various FMCG brands.
  • GroupM
    senior executive programmatic
    GroupM
    Feb 2021 - Aug 2021 (7 months)
    Handled programmatic campaigns for a high-end jewelry retailer in North America, with a focus on optimizing ROAS through data analysis and strategic budgeting. Conducted market research to inform campaign strategies and improve competitive positioning.
  • P
    Digital Specialist
    PHD
    Oct 2020 - Feb 2021 (5 months)
    Managed digital campaigns with a focus on engagement and interaction for brands like Nosotras and Familia, utilizing a mix of DV360 and Meta for budget allocation
  • G
    Media Analyst
    GhFly
    Nov 2018 - Aug 2020 (1 year 10 months)
    Developed shopping campaigns for Central American retail clients, focusing on conversion optimization and budget management. Led video and content strategies to improve customer acquisition and retention through various digital channels.
Education verified_user 0% verified
  • I
    Master Data Science & Business Analytics
    IMF Smart Education
    Apr 2022 - Jun 2023 (1 year 3 months)
  • Pontifícia Universidade Católica do Paraná
    Pós-graduação, Comunicação digital e E-Branding
    Pontifícia Universidade Católica do Paraná
    Oct 2019 - Mar 2021 (1 year 6 months)
  • Politécnico Grancolombiano
    Bachelor's degree, Marketing
    Politécnico Grancolombiano
    Jan 2012 - Jan 2015 (3 years 1 month)