Laura Juliana Mantilla Rincón

Co-founder & strategy director | B2B digital marketing

The Orange Lab

Mar 2017 - Current (8 years 4 months)

- I created the company from scratch as a NativApps spinoff and structured internal processes for all areas. - Lead the strategic and commercial strategy of the agency. - Develop strategic plans and creative approaches for agency's clients. Manage and direct the team's workflow and operations.

D

Digital marketing director

Dávila Publicidad y Mercadeo

Feb 2016 - Feb 2017 (1 year 1 month)

- I led the digital transformation and innovation process of the agency, addressing digital marketing, digital tools for project management, agile methodologies, campaigns, and the adoption of new technologies for agency members. - I direct the digital strategies of the agency's clients. - Clients: Centro Comercial Buenavista, Zona Franca de Barranquilla, Muebles Jamar, TuNU3, Cámara de Comercio de Barranquilla.

B

Digital marketing director

Bav Publicidad

May 2015 - Feb 2016 (10 months)

- I led the digital transformation process of the agency and its clients. I support the agency's business development efforts. - Standardization of digital marketing processes at operational and commercial levels. - Development of offline and digital marketing strategies for the agency and clients in the real estate, tourism, electronic security, and early- stage entrepreneurship sectors. Creation and direction of roles within the digital marketing team.

H

Social media manager

Hotel Las Américas Resort , Spa y Centro de Convenciones

Apr 2013 - May 2015 (2 years 2 months)

- I designed and executed the communication and digital marketing strategy on social media and the company's blog. - Recognition as one of the top 20 influential travel accounts in Colombia on social media in 2013 and 2014 by Press Release Colombia. - 310% growth in the digital community. Creation and management of new digital channels. Positioning of the #ElHoteldeLasEstrellas campaign in digital media through online advertising, influencer engagement, and offline strategies. Standardization of procedures under ISO 9001 with clear protocols for content creation for social media and response to comments on social media. Designed social media strategy for Ramón Freixa's restaurant, ERRE.

A

Marketing coordinator

Akendos - Agile Software Group - Apollo.io

Jan 2013 - Mar 2013 (3 months)

- I managed the digital presence (website and social media) of the QueDesparche.com project. - Creation of the project's digital marketing strategy. - Achieved a 133% increase in the Facebook page's digital community during my tenure.

T

Member of consulting staff

TRENSAS CONSULTORES

Jan 2012 - Apr 2013 (1 year 4 months)

I developed consulting processes in digital presence management and designed integrated digital marketing strategies incorporating websites and social media. I provided consultancy, development, and implementation of digital marketing strategies for the following clients of the consultancy: D'Res Steak House. Invest in Cartagena. Cartagena Chamber of Commerce (Competitiveness Projects).

Laura Juliana Mantilla Rincón

About

Detail

Timeline

Résumé

Languages:

Laura's behavioral traits
Laura's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.

Laura Juliana Mantilla Rincón new_releases

About

Detail

Laura Juliana Mantilla Rincón