Laura Londoño Montealegre Business Administrator

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MARKETING DIRECTOR

ICON MEDIA

Dec 2022 - Current (3 years 9 months)

- Create a marketing strategy for each companys clients, taking into account each of their needs and demands. - Create a workplan for each audiovisual session, in order to let the producers know what they need to do and how to do it. Be present during the sessions to assist and coordinate all the production. - Lead all the community management team, and make sure all indicators are met. - Track the delivery times of the audiovisual producers and content quality. - Mantain good relationship with customers and manage their request within the company.

Account Manager

The Knot Worldwide

May 2022 - Dec 2022 (8 months)

- Manage all clients accounts that are part of the platform in Valle Del Cauca. - Meet monthly sales goals. - Offer excellent customer service to retain clientes and improve their relationship with the company. - Solve all clients doubts and problems. Guide the client on the structure of the company and communicate them with the corresponding areas according to their needs. - Visit customers and show the company's service portfolio. - Guide clients so they can have good results with the company's services.

CapEx Proyect Buyer

Smurfit Kappa

Oct 2021 - May 2022 (8 months)

- Upgrade from regular purchases to project purchases in six months. - Negotiate with suppliers in order to get better prices, delivery times and other contract conditions. - Manage national and imports purchases, both services and goods. - Provide good internal customer service. - Documentary management for projects (contracts, import approvals, others, policies, etc.) - Carry out all capital project (CapEx) purchases for Carton de Colombia and Smurfit Kappa´s central cluster. - Have traceability of all the stages of the different projects and purchases. - Comply with the different KPIs of the project purchasing area.

Compradora de Importaciones

Smurfit Kappa

May 2021 - Oct 2021 (6 months)

- Gestionar el proceso de compras de las mercancías importadas para el correcto funcionamiento de la planta. - Establecer negociaciones efectivas con proveedores y mantener buenas relaciones en el tiempo. - Cotizar y buscar al proveedor que ofrezca el material requerido al mejor costo y con los mejores tiempos de entrega. Responsabilidades: - Hacer trazabilidad desde el punto de entrega en el exterior hasta que la mercancía sea recibida en el almacen o punto de distribución, garantizado la veracidad de la información contenida en los documentos que se utilizan para la importación y nacionalización. - Crear y proponer mejoras dentro de la compañía para aportar al mejoramiento de los procesos de compras y al area como tal.

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Student Coach

Link International Agency

Dec 2019 - May 2020 (6 months)

- Meet monthly sales goals stipulated by the agency. - Lead influencer marketing campaigns. - Offer customers the entire portfolio of products that the company had. Guide the client in order to find the best option in each case. - Provide excellent customer service as a differentiating factor of the company - Advise the company on its digital sales strategies and social media execution. - Advise clients to find which of the plans was the most suitable for them.

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Marketing Communication Manager

Blue Chip Marketing

Jun 2018 - Dec 2019 (1 year 7 months)

- Digital content planning. - Copywriting. - Costumer service. - Creation of landing pages. - Coordination of the audiovisual media team to comply with the marketing strategy. -Influencer marketing and public relations. - Administration of all clients social media accounts. - Developing marketing strategies.

Laura Londoño Montealegre

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Laura Londoño Montealegre