Laura Ruiz
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Laura Ruiz

Laura Ruiz  new_releases

About

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marketing specialist
Biscay, Spain

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Timeline

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Résumé

Jobs verified_user 0% verified
  • R
    Marketing Coordinator-Mercosur
    Rich Argentina
    Mar 2017 - Jan 2019 (1 year 11 months)
    Responsibilities: •Development and implementation of product launch strategies for the Argentina and Uruguay markets, ensuring compliance with the lineup schedule •Coordination of field market research activities, questionnaires, and other tools to establish insights conducive to the different market segments •Continuous follow-up to forecast, and demand planning in synergy with commercial team •Continuous monitoring of pricing and promotions strategy •Negotiating with suppliers, elaboration and tracking budget fulfillment •Layout and execution of annual marketing plan •Competitor monitoring by channel, review of shares, pricing, and promotional activities •Product launch activities and fairs participation industry's own •Briefing
  • A
    Marketing Operations Specialist
    Adidas Argentina
    Mar 2016 - Mar 2017 (1 year 1 month)
    Responsibilities: •Assistance to Category Managers in the construction of semi-annual product mix, guaranteeing the fulfillment of objectives of units, revenue and margin •Coordination of pre-sales events (samples, showrooms, catalogues, invitations, catering) •Aligning the regional go to market calendar according to the specificities of the Argentine market •Planning of times and elaboration of Gantt charts to execute marketing projects, launches, campaigns, delivery of reports, requirements, among others
  • s
    Marketing Manager
    sushi pop
    Nov 2014 - Jun 2015 (8 months)
    Responsibilities: •Development of marketing and communications plan for the different channels •Tracking sales indicators •BTL Activities, activations, events, guideline, merchandising •Management with the online agency, influencers, social medial •Development and execution of commercial strategies, cobranding, discounts, upselling, among others •Monitoring of competitors, continuous follow-up to pricing strategy and benchmarking •Leadership marketing/commercial team
  • D
    Merchandising Analyst SOLA
    Dell Argentina
    Jul 2012 - Nov 2014 (2 years 5 months)
    Responsibilities: •Continuous monitoring of competitors pricing activities for the markets of Bolivia, Uruguay, Paraguay, Chile and Argentina •Detail review of product mix for retail and distribution channel, ensuring compliance with units' objectives, revenue and company margin •Team work with Trade Marketing area, in the implementation of activities to increase the rotation of the inventory •Reviewing market information sources IDC, GFK •Follow-Up of promotional actions •Analysis and collection of information for regional marketing plans presentation •Support to the strategy of Pricing Quarterly by analyzing costs and margins •Proposal for Sell In Sell Out quarterly based on seasonal demand conditions •Elaboration and presentatio
  • Copidrogas
    Product Manager
    Copidrogas
    Mar 2010 - Mar 2012 (2 years 1 month)
    Responsibilities: •Definition of the business strategy through an annual roadmap •Tracking sales by product reference •Negotiating with suppliers for marketing activities •Development of commercial and marketing activities by product line •Price tracking, business strategies and competing product activities •Implementation of product launching activities, including expected demand analysis, construction of the scheme of shopping pricing and suggested public selling price allocation, coordinating the coding process, briefing for design of support material by advertising agencies, proposed packaging analysis, among others •Planning of inventories with suppliers through forecast •Definition of quantities for periodic purchase orders •
  • L
    Brand Assistant
    La Riviera S. A.
    Jun 2009 - Dec 2010 (1 year 7 months)
    Responsibilities: •Execution of marketing plans, in search of increasing market share in the segments of treatment, makeup and fragrance. •Sales reports elaboration •Coordination of BTL activations and product launches •Product inventory management, branding material and merchandising •Agenda management
Education verified_user 0% verified
  • University of Palermo
    Master of Business Administration
    University of Palermo
    Jan 2012 - Jan 2014 (2 years 1 month)
  • Pontificia Universidad Javeriana
    Specialization in Marketing Management
    Pontificia Universidad Javeriana
    Jan 2010 - Jan 2011 (1 year 1 month)
  • Pontificia Universidad Javeriana
    Business Administration
    Pontificia Universidad Javeriana
    Jan 2004 - Jan 2009 (5 years 1 month)