Laura C Hurtado C
About
Detail
Trade Marketing | Sales | Marketing
Cali, Valle del Cauca, Colombia
Contact Laura regarding:
work
Full-time jobs
Starting at
USD999/month
Résumé
Jobs
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Trade marketing representativeBATOct 2021 - Jul 2022 (10 months)- Work hand to hand with the merchandising team to ensure the implementation of marketing strategies at the points of sale in the region - Negotiate spaces in points of sale to ensure product visibility and to allow a proper marketing strategy and communication - Work with the commercial area as a team to integrate commercial objectives and execute strategies that aim to product rotation goals and strengthen sales indicators Supervise the 5p's in the point of sale: price, product, placement, promotion, and people. Keep track of the budget to ensure its optimal use in the proposed activities. Manage an excellent relationship with point-of-sale administrators to facilitate the implementation of activities. Develop brand activations at massive- BExecution supervisor - Mike'sBavaria - ColombiaAug 2021 - Oct 2021 (3 months)- Supervise Mike’s launch strategy in Cali and its surrounding towns - Select the points of sale that are boosted weekly, taking into account the stock of each one to ensure product rotation - Achieve spaces in the points of sale for experiences either by relationship or negotiation to implement the product displays Implement Trade Marketing strategies at the point of purchase selected: Work hand to hand with the Marketing Tools team to ensure the hiring of promoters, DJs, entry permissions at the points of sale, sampling, POP, merchandising material, logistic and delivery of trade marketing material to the point of purchase for activations. Implement Trade Marketing strategies at the point of purchase selected: Work hand to hand with the M
- Business process analyst Central America & VenezuelaZebra TechnologiesOct 2020 - Apr 2021 (7 months)- Sales support for Central America and Venezuela - Generate demand and track the status of Leads - Develop training for the sales force of the main partners of the company
- CCustomer development executiveColgate LatamJan 2018 - Jan 2019 (1 year 1 month)- Asegurar la correcta ejecución de las 5p's en los principales puntos de venta del Valle del Cauca y el Eje Cafetero - Acompañar en campo a la fuerza de ventas de las principales distribuidoras de la compañía - Organizar reuniones quincenales con las fuerzas de ventas para discutir el seguimiento del Grid Promocional -Hacer seguimiento de ventas a los productos del canal indirecto teniendo en cuenta Sell in & Sell out. -Proyectar ventas mensuales y trimestrales por cada ejecutivo de la región Sur, teniendo en cuenta los objetivos de crecimiento y datos pasados obtenidos por medio de SAP / BI.
- Teaching assistantUniversidad IcesiJul 2017 - Dec 2017 (6 months)Curso: Gerencia de Ventas y Merchandising
- AAdministrative aideAthletics, Tulane UniversityJan 2017 - May 2017 (5 months)
Education
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- SAdvanced english studiesSACE International Education Pty LtdJan 2019 - Jan 2020 (1 year 1 month)
- SCertificate iv in businessSCEI - AustraliaJan 2019
- TMarketingTulane University - A.B. Freeman School of BusinessJan 2017
- Mercadeo internacional y publicidadUniversidad IcesiJan 2012 - Jan 2018 (6 years 1 month)
- EF New YorkEF International Language CentersJan 2011 - Jan 2012 (1 year 1 month)