Laura Guillen

Laura Guillen

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Senior Growth Digital Marketing Manager at Cisco
Costa Rica

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Résumé

Jobs verified_user 0% verified
  • Cisco
    Senior Growth Digital Marketing Manager
    Cisco
    Jun 2022 - Current (4 years 2 months)
    Summary: Run constant, iterative AB tests throughout the user journey to drive users at all parts of their journey from casual interest to paying customer and uses the results to craft data-driven strategy updates that lift key performance metrics. * Drive integrated campaigns to drive user behavior, observe user actions and suggest appropriate marketing and product actions to drive user to the next milestone. * A/B testing at scale. * Updating creative copy. * Designing and driving creation of web landing pages, virtual experiences, demos, and optimizing web experiences across full customer journey from learn, try, buy, upsell/cross-sell, and retention. * Managing paid search and social acquisition channels. * Obsessively monitoring full
  • VMware
    Manager, International Digital Marketing
    VMware
    Sep 2017 - Jun 2022 (4 years 10 months)
    Responsible for driving the overall strategy and execution of VMware's International web sites globally. Liaising at the highest level with corporate and regional stakeholders to drive web marketing strategy, localized content and programs that educate and inform the international web visitors, increase demand generation and promote and uphold VMware's brand. Responsibilities: * Manage a team of geographically dispersed individual contributors to meet team objectives. *Assist in the development, update, and promotion of a country tiering structure to uphold international web SLAs. * Foster key relationships with corporate web marketing functions (content strategy, production, etc) and regional web marketing counterparts to create and exec
  • Thomson Reuter
    Senior Web Publisher
    Thomson Reuter
    Jan 2015 - Sep 2017 (2 years 9 months)
    Local team manager. Responsible for the authoring of new and existing websites within the Adobe Experience Manager (AEM) / CQ5 Content Management System (CMS). Responsibilities: - Creation of new websites within AEM. - Editing of existing websites within AEM. - Selection of templates and components to establish site framework within AEM. - Building and assembly of pages within AEM. - Replication of defined site structure (Information Architecture) within site. - Content management – migration of copy and images from GCS team drives into AEM. - Appropriate formatting of content within AEM environment – following clear style guides to apply appropriate style classes and rules. - Resizing of images to optimize for weight and aesthetic. - Fir
  • Western Union
    Web Content Producer
    Western Union
    May 2014 - Dec 2014 (8 months)
    Partner with cross-functional colleagues in different locations and business units to migrate content from our current websites to a new content management system, and help maintain those sites. Responsibilities: • Manager of a small team abroad (India). • Entering web content into a content management system (CMS) – while migrating sites from Autonomy's TeamSite/LiveSite to Adobe CQ5/EM. • Entering email content into CMS templates. • Troubleshooting email design/content issues in the CMS and in HTML source code. • Deploying content to test environments. • Working with QA team to test email and website content. • Working on and resolving assigned content defects for projects and daily defect logs. • Working with project managers and trans
  • accenture
    QA Analyst / Test Architect
    accenture
    Oct 2010 - Apr 2014 (3 years 7 months)
    Manage all types of content across multiple platforms, databases and applications. Support digital asset management. Web content management and content integration. Develop scalability architecture for content workflows. Meet regulatory compliance requirements, collaborate with greater productivity and improve customer service. • Vast experience as a content analyst for Intel assisting with tracking sheets, impact analysis reports, and capable of providing an assessment of outcomes generated within the page's general content. Broad experience with bug tracking tools such as JIRA, testing tools like firebug, browserstack, Litmus (email previewing). Advance knowledge of Adobe software Office Suite (Photoshop, In Design, Illustrator) Microsof
  • HP - Hewlett-Packard
    Production Supervisor - Recruitment Specialist
    HP - Hewlett-Packard
    Jan 2009 - Oct 2010 (1 year 10 months)
    • Pre-screening possible new hires, evaluating their average verbal English skills and overall professional development. • Provide assessment on a global parts supply chain for distribution on the US and Canada by accomplishing those goals through teamwork. • Verifying and controlling by telephone that such system parts are carried over, received, and used by HP’s engineers.
Education verified_user 0% verified
  • A
    Niveau A4
    Alliance Française du Costa Rica
    Jan 2019 - Jan 2022 (3 years 1 month)
  • Universidad Veritas
    Licentiate Degree, Graphic Design
    Universidad Veritas
    Jan 2004 - Jan 2007 (3 years 1 month)