Laura Gómez Global Marketing Strategist | Digital Marketing, SEO/SEM, Demand

Senior Digital Marketing Strategist

Team International

Mar 2026 - Current (7 months)

•    Own paid acquisition strategy for a portfolio of 23 client accounts across Google Ads and Meta Ads, managing a $300K annual budget for US-based transportation and self-storage businesses.
•    Drive continuous cost-per-lead reduction across the portfolio through structured A/B testing, audience segmentation, and keyword and budget optimization.
•    Built full-funnel measurement infrastructure with GA4, GTM, and Meta Pixel, turning attribution data into strategic recommendations adopted by client leadership.

Marketing Strategist

Indigo Slate

Aug 2023 - Jul 2025 (2 years)

Led global digital strategies and campaign execution for enterprise B2B/B2C clients including Microsoft, spanning 6 regions.

Designed scalable demand generation frameworks for rapid campaign deployment on Google Ads and LinkedIn Lead Gen.

Optimized performance across owned and paid channels via A/B testing, CRO, and analytics-driven adjustments.

Marketing Director

CASACOL

Jan 2023 - Aug 2023 (8 months)

Built the marketing department from the ground up, defining structure, processes, and team roles to support company growth.

Designed and executed integrated marketing plans that increased brand awareness and generated a steady flow of qualified leads.

Conducted market research and competitor analysis to refine positioning and improve campaign ROI.

Implemented multi-channel strategies across digital advertising, content marketing, and events to strengthen brand visibility.

Introduced data-driven performance tracking, enabling faster decision-making and more efficient budget allocation.

Marketing Manager

MicaSense

Apr 2021 - Apr 2022 (1 year 1 month)

• Manage the overall messaging for the MicaSense suite of hardware, data processing solutions, and related services to support our channel partners and service provider network.
• Work with business development team to create and produce product materials ranging from informational videos, web copy, presentations, white papers (supported by outside research, and applications engineering), and more.
• Build and maintain central repository of marketing documentation and info, promotional material, and training videos used by Business Development and MicaSense partners and service providers.
• Work with MicaSense partners to facilitate channel marketing through reseller network.
• Develop and nurture relationships with indu

Digital Marketing Specialist

MicaSense

Jan 2019 - Apr 2021 (2 years 4 months)

• Oversee the whole content cycle, from planning to creation, edition, localization, and publication across different marketing platforms.
• Manage external localization vendors to produce translations for web content and other marketing materials.
• Coordinate the development of a global brand voice guide as well as terminology glossary to ensure precise content translations.
• Manage advertising and email marketing campaigns to increase traffic to website and conversions.
• Developed MicaSense global presence through targeted marketing strategies resulting in a 536% traffic increase from China, 1,1994% from Mexico, 587% from Colombia, and 733% from Brazil from 2017 to 2019.

Marketing & Content Coordinator

MicaSense

May 2017 - Jan 2019 (1 year 9 months)

• Created and implemented all content marketing initiatives to support company's strategy.
• Developed content in both Spanish and English for the company's diverse communication channels including blog, website, social media, and emails.
• Performed A/B tests to evaluate and optimize content and ensure success of marketing campaigns.
• Supported field events, trade shows, and workshop logistics in collaboration with the Marketing and Sales Team.

Content Coordinator II (Strategic Communications and Content Strategy Consultant at Sales Desk)

Microsoft

Sep 2016 - Feb 2017 (6 months)

• Develop strategic sales content in both Spanish and English, applying strong written, communication and collaboration skills to develop persuasive sales materials.
• Engage with Microsoft account teams in North America and Latin America to ensure that sales documents and content (in both English and Spanish) support and enable the T-36 Microsoft sales cycle.

Research Assistant

University of Washington Information School

Mar 2016 - May 2017 (1 year 3 months)

Assisting faculty in research studies focused on evaluating the impact of the use of technology in underserved communities.

F

Contributor

Flip the Media

Sep 2015 - Mar 2016 (7 months)

Wrote pieces covering a variety of technology and cultural events, including Tableau Conference 2015.

Marketing & Communications Summer Associate

WordRake

Jun 2015 - Jul 2015 (2 months)

• Developed custom quantitative and qualitative market research studies to broaden WordRake's online outreach.
• Proposed alternative customer segmentation and pricing policy to expand the company’s target market.
• Created social media content strategy to grow community size, increase engagement and brand awareness.

Communications Assistant

International Training Education Center for Health ITECH

Nov 2014 - Jun 2015 (8 months)

• Assisted Company’s Head of communications creating visual materials to promote scientific publications.
• Created and updated content for company’s website and tracked its performance with Google analytics.
• Managed social media content and monitored the success of campaigns through Facebook Insights, Twitter analytics and Simply Measured. Presented conclusions and recommendations to senior executives.

Sr. Marketing & Communications Specialist

Arquitectos e Ingenieros Asociados SA AIA SA

Feb 2013 - Aug 2014 (1 year 7 months)

• Worked with CEO and VPs in the development and execution of the marketing and communications plan that supported the corporate strategy for the next 5 years. Coordinated work across 3 different media agencies (PR, Advertising, Visual and Brand Design.)
• Coordinated the development of an internal website to improve communications among employees. Played a key role in the successful adoption of Sharepoint and Yammer company-wide.
• Created content and social media strategy for the AIA Foundation (charitable arm of the company.)

Content Strategist

Arkix SA

May 2012 - Jan 2013 (9 months)

• Designed and executed digital strategies for major brands in South America and the Caribbean (CPG, Energy, Education and Apparel industries) -- Including stakeholder interviews, development of content strategy and site architecture, CMS selection and content creation.
• Partnered with designers, product managers and engineers to develop projects in a timely manner. Used “Arkix Tracker” as a ticketing system to ensure the execution of tasks throughout the development process.
• Created user handbooks and performed client training on the administration of sites, blogs, portals and other digital products.
• Managed clients’ websites (content creation and marketing campaigns,) tracked performance using Google Analytics and gene

Communications Intern

Procter Gamble

Jun 2011 - Jan 2012 (8 months)

• Designed and Created promotional materials using Illustrator and distributed them across multiple internal communication channels (Digital and Printed.)
• Managed the company’s intranet (Sharepoint) keeping it up-to-date with new content for employees.
• Coordinated the logistics of corporate events (Annual plant family day, Company Keynotes and others.)

Laura Gómez

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Laura Gómez

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