Laura Daniela Muñoz Palacios Operations and product leader with 8+ years of

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Co-founder

Ambana

Sep 2022 - Current (3 years 10 months)

• Built Colombia’s first construction crowdfunding platform from scratch, originating financings for real estate developers and leading the entire lifecycle: discovery, launch, scaling, and feedback loops • Designed and executed new revenue models (equity and debt products), scaling to $4M+ financed, 1,000+ investors, and $50K in daily volumes by 2025 • Defined product strategy, vision, and roadmap for alternative credit and equity products, ensuring compliance with Colombian financial regulation • Developed reporting frameworks and AI-enabled sales processes to monitor funnel efficiency (conversion, CAC, ROI, Profitability ) and reduce manual workload, driving faster growth decisions • Worked at the intersection of sales, CRM, and product

Innovation Advisor

Consultorsalud

Aug 2022 - Current (3 years 11 months)

• Advised on innovation strategies, driving the launch of the Mexico website, which is now among the top five most-searched healthcare pages in the country. • Led the structuring of commercial processes, data-driven strategies, and database management to support the company’s expansion and scalability.

Operations lead – MBA Associate

Spenmo

Sep 2021 - Dec 2021 (4 months)

• Automated core financial workflows, reducing errors by 60% and boosting retention • Led and standardized a new operations system, impacting the onboarding & acquisition processes, increasing funnel efficiency • Delivered system upgrade reducing overtime by 20%, directly lowering operational cost

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Business OPS and Fundraising Lead – MBA Associate

KIWIBOT INC

Apr 2021 - Sep 2021 (6 months)

• Led and consolidated Los Angeles – U.S. Operations and team. Worked under different business models: retail, university campuses, and cities • Closed an investment round for $6.5M USD teamed with the CEO. Strategic investor definition, communications, support financial models' presentations, and product demonstrations • Financial modeling for a Series A fundraising round

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Project Manager

CONSULTORSALUD SAS

Jan 2019 - Jan 2020 (1 year 1 month)

Established an e-learning department and platform through market research, thematic penetration analysis, and team structuring to successfully achieved ROI > 100% post three months market roll-out •Launched Company's new website, increased exposure and market penetration - Pageviews +10,07% YoY •Drove initiatives to increase the profitability of the e-commerce store from sales growth > 65% per annum: developed independent products and established new business partnerships increasing cash flow in the company •Crafted recommendations based on data analysis and visualization, addressing clients' market penetration or strategic decision making, enabling the Company to become a constant provider of this service •Structured plans and negotia

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Project Analyst

Apr 2017 - Oct 2017 (7 months)

Designed / monitored sales and product marketing strategies, impacting sales revenue •Applied LEAN methodology for commercial projects and sales optimization

Business Intelligence Senior Analyst

BIOTOSCANA FARMA S.A

Jan 2017 - Jan 2019 (2 years 1 month)

Directed and co-built a high adoption rate tool, which followed up and presented opportunities to the sales force, allowing marketing and commercial management to make data-based decisions •Allocated quota on a monthly client-to-client basis with 40% more accuracy using database associated algorithm and coordinating meetings to secure knowledge of different perspectives and real market situation •Defined incentives strategy for the sales force with the objective of meeting financial goals: profit management and sales mix definition based on expected revenue (data analysis + finances) •Automated data visualization, saving labor time and enhancing focus on data analysis for decision making •Evaluated the acquisition of commercialization

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Junior Project Analyst

T-Mega Consultores

Apr 2016 - Dec 2016 (9 months)

Conducted consultancy, prepared, coordinated, and monitored consulting workshops focused on results in three different business sectors, post-project positive short and medium-term customer satisfaction surveys

Laura Daniela Muñoz Palacios

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Laura Daniela Muñoz Palacios