Laura Cristina Contreras Sanabria

Project Manager & Performance Specialist.

Tambourine

Jan 2024 - Current (2 years 4 months)

Management of design and web developmentteams, including CMS and Salesforce. Creation of marketing strategies for hospitality brands, focusing on KPIs and media performance (FacebookAds, Google Ads, metrics analysis). Collaboration with U.S.-based teams and clients under Charlestowne Hotels management.

Project Manager.

Havas Group

May 2023 - Sep 2023 (5 months)

Client management and team leadership in the development of projects and strategies for national and international brands, including Crem Helado and McBride.

Senior Account Executive.

Franca Agency

Oct 2020 - May 2023 (2 years 8 months)

Development and execution of external and internal communication strategies for pharmaceutical, aesthetic, luxury, and mass consumer brands, such as Merz Aesthetics, Galderma, Flips, and Jaibel.

Account Executive.

Músculo Creativo

Dec 2017 - Oct 2020 (2 years 11 months)

Managed internal and external clients for Merz Aesthetics and its brands in Colombia and LATAM. Responsible for creating, planning, and developing strategies, as well as supporting event production and brand activations.

Junior Account Executive.

Penta Agencia BTL

Apr 2017 - Aug 2017 (5 months)

Planned and executed events and activations across Colombia for brands such as FOX, Nat Geo, and Efecty, and internationallyforVolaris and Pegaucho.

Community Manager & Radio Announcer.

Superestacion.fm

Aug 2015 - Mar 2016 (8 months)

Managed social media and created content based on communication strategies for events, programs, and key cultural moments in the music industry, while also working part-time as a radio announcer.

Laura Cristina Contreras Sanabria

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