Laura Busche
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Laura Busche

Laura Busche  new_releases

About

Detail

Brand Strategist. BS in Business Administration, MA in Design Management, PhD in Psychology (Consumer). Author of Lean Branding and Powering Content.
Atlántico, Colombia
Contact Laura regarding: 
work
Full-time jobs
Starting at USD50/hour
Flexible work
Starting at USD60/hour

Timeline

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Job
school
Education
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Publication

Résumé

Jobs verified_user 0% verified
  • Creative Market
    Brand Content Strategist
    Creative Market
    Feb 2015 - Current (11 years)
    - Head brand content strategy and make sure that we can always share great stories with blog readers, social media followers, and the creative community at large.
  • World Economic Forum
    Global Shaper
    World Economic Forum
    Jun 2013 - Jun 2018 (5 years 1 month)
    - The Global Shapers network of the World Economic Forum invites young individuals with great potential for future leadership roles in society. Aged between 20 and 30 years, they represent all walks of life and share a spirit of entrepreneurship.
  • Apps.co
    Senior Brand Strategist
    Apps.co
    Nov 2012 - Dec 2014 (2 years 2 months)
    - Create and execute an 8-week marketing workshop for several cohorts of entrepreneurs within a Lean Launch Pad program. More than 300 entrepreneurs and their 90+ internet-based startups have experienced "Lean Branding", the workshop's name.
  • Groupon
    Online Marketing Advisor
    Groupon
    Nov 2010 - Sep 2012 (1 year 11 months)
    - Online Marketing Advisor for dozens of Groupon's partners in Colombia. I found great places, designed marketing campaigns for them, and let the Groupon magic happen.
  • National Geographic
    Social Media and Marketing Intern
    National Geographic
    May 2010 - Aug 2010 (4 months)
    - Assist Marketing Director & Marketing Coordinator at NG Kids with various projects, including World Animal Day, Toot & Puddle events, and NG's new Play Area launch. - Support NG Films during their marketing push for Restrepo and The Wildest Dream.
  • American University
    Marketing Research Assistant
    American University
    Apr 2008 - Aug 2010 (2 years 5 months)
    - Participate in various marketing research projects. Assist in the development of ARS (Advertising Research Software) to analyze consumer behavior with mouse-tracking technology.
Education verified_user 0% verified
  • Savannah College of Art and Design
    Master of Arts in Design Management
    Savannah College of Art and Design
    Aug 2013 - Aug 2014 (1 year 1 month)
    - SCAD Honors Scholarship
  • Universidad del Norte
    PhD in Psychology: Consumer Behavior
    Universidad del Norte
    Aug 2012 - Dec 2018 (6 years 5 months)
  • American University
    Bachelor of Science in Business Administration
    American University
    Aug 2007 - Dec 2010 (3 years 5 months)
    - Summa Cum Laude
Publications verified_user 0% verified
  • O'Reilly Media
    Powering Content
    O'Reilly Media
    Jun 2017 - Jun 2018 (1 year 1 month)
  • O'Reilly Media
    Lean Branding
    O'Reilly Media
    Jun 2013 - Jun 2018 (5 years 1 month)