LAURA A RODRIGUEZ H

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Marketing Manager

ropofy

Oct 2022 - Current (3 years 7 months)

As a Marketing Manager, I led growth strategy and marketing execution in a fast-paced SaaS environment, owning acquisition, activation, and retention performance while managing cross-functional initiatives and scaling growth systems. I successfully managed multi-channel digital campaigns, including Paid Search, Paid Social, and SEO, achieving improved conversion rates and reduced acquisition costs. I spearheaded the go-to-market strategy for multiple product verticals such as Real Estate, Automotive, and Health & Beauty, guiding projects from market insight to launch and growth. My ability to translate complex digital products into clear, compelling narratives significantly improved understanding and adoption among target audiences. I desig

National Marketing Manager

Dismerca

Feb 2017 - Jul 2022 (5 years 6 months)

As the National Marketing Manager, I led the national digital strategy to strengthen the brand, improve customer experience, and drive sustainable growth. I implemented customer-centric initiatives that enhanced loyalty, service satisfaction, and value perception, resulting in a remarkable doubling of digital channel sales in under two years. My efforts reduced cost per lead (CPL) by 80% and doubled conversion rates, while also increasing the Net Promoter Score (NPS) by 40%, transforming a negative score into a positive reputation. I managed internal communications and employee engagement strategies, fostering a collaborative environment through cross-functional experience programs. Awarded the Innovation Award in 2021 for leading the most

CRM & Digital Strategy Analyst

Auteco

Jan 2015 - Jan 2017 (2 years 1 month)

Managed CRM campaigns including mailing, upselling, and data updates to increase retention and engagement. Oversaw database and form management, generating Big Data-driven reports to inform strategic decisions.

Endomarketing & Communications Manager

mattelsa

Jan 2014 - Jan 2015 (1 year 1 month)

Developed relational strategies tailored to employees' preferences, fostering organizational culture and brand values. Created and managed internal databases, leading a team of 4 professionals. Coordinated mystery shopper programs and implemented improvement initiatives based on findings.

LAURA A RODRIGUEZ H

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