Laura García
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Especialista en estrategias de marketing
Bogotá, Bogota, Colombia
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Résumé
Jobs
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- AContent ManagerA solid agencyMay 2022 - Current (2 years 9 months)
Strategy executiveBanco de OccidenteJun 2015 - Jan 2022 (6 years 8 months)- Develop strategies B2B campaigns. - Strategic support to the sales force for product placement. - Support presentations to the company's board of directors regarding marketing budgets, campaign ideas, and upcoming product developments. - Analysis of figures and results. - Organization and event coordination. - Budget and supplier management. - Drafting and internal content design.- Ex ejecutiva de estrategiaBanco de OccidenteJun 2015 - Current (9 years 8 months)- Creación, divulgación y seguimiento de estrategias de posicionamiento y campañas B2B. - Soporte estratégico a la fuerza comercial para colocación de productos. - Seguimiento a iniciativas y estrategias de productos. Análisis de cifras y resultados. - Organización y coordinación de eventos. - Administración de presupuesto y proveedores. Redacción y diseño de contenidos internos. - Directora de Estrategia Encargada (licencia maternidad) - Reconocimiento al Mejor Proyecto de Mejoramiento 2018. – Metodologías ágiles.
- DMarketing coordinatorDecoblock S.ADec 2014 - Jun 2015 (7 months)- Internal and external communications. Support sales and account management, strategies for market penetration. development of parts ATL and BTL advertising, assembly for fairs and events. - Development and growth of the company's social media platform, and nearly doubled sales resulting from online advertisements. - Creative design and copy-writing for digital and print assets including website, social media, PR, free. Supplier management and budget.
- MCoordinadora de marketingManufacturas de Cemento S.AJan 2014 - Jun 2015 (1 year 6 months)- Coordinación del área de mercadeo y comunicaciones internas y externas, apoyo a la gerencia comercial, estrategias para penetración de mercado. - Desarrollo de piezas publicitarias ATL y BTL, montaje para ferias y eventos. - Creación de la estrategia de marketing digital. Redacción de contenidos internos y externos. - Manejo de proveedores y presupuesto. Agile Methodologies.
- CCommunications assistantCamara Colombiana de la InfraestructuraFeb 2012 - Jul 2014 (2 years 6 months)- Coordination of the head of communications and press. - Content writing internal and external, design of pieces for events and communications - Coordinated event engagement, and the most important engineering event in the country. - Magazine editorial coordination. - Coordinating the team of graphics, advertising and writing.
- AAccounts assistantAxon International CorpJan 2011 - Dec 2011 (1 year)- Writing press releases, free press (speaking to journalist) editing writing and photos for news. - Managed posted content on the website. - Capacitation to a leaders from some companies insight into what skills are needed to establish a successful develops in media.
Education
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- Digital marketingGoogle GarageMar 2020 - Current (4 years 11 months)
- Especialista en gerencia de mercadeo, marketingPontificia Universidad JaverianaJan 2013 - Dec 2014 (2 years)
- UComunicador social y periodista, comunicación empresarialUniversidad de La SabanaJan 2005 - Dec 2011 (7 years)
Awards
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- Desarrollo de producto - metodologías ágilesWeWowOct 2019 - Current (5 years 4 months)
- XXIV excellent awardJan 2013 - Dec 2013 (1 year)
- BBest radio creative projectJan 2012 - Dec 2012 (1 year)
- UHonorsUniversidad de La SabanaJan 2011 - Dec 2011 (1 year)