Paula Landínez Quiroga
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Marketing Strategy
Bogota D.C., Colombia
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Regional Marketing CoordinatorBoston Consulting GroupFeb 2020 - Current (5 years 5 months)- Business Development and Marketing Coordinatorbaker mckenzieFeb 2019 - Current (6 years 5 months)
- Field Marketing Specialist - Latin America and CaribbeanBlackboard IncDec 2017 - Aug 2018 (9 months)Responsible for the planning, designing, coordination, execution and monitoring of strategies and tactics of Field Marketing plan in all countries of Latin America and Caribbean region where the company operates (Colombia, Mexico, Brazil, Argentina, Chile, Peru y Caribbean Region). Main achievements: • Definition of annual LAC Field Marketing plan, outlining the execution of tactics and objectives according with the business and market needs. • Definition of the regional digital strategy, through social media marketing, SEO and Email Marketing tactics development (demand generation campaigns and community growth) for the positioning, retention and increase of sales opportunities. • Alignment and monitoring of the marketing st
- Senior Specialist, Marketing and Business DevelopmentFTI Consulting2014 - 2017 (3 years 1 month)I was in charge of leading, coordinating, supporting and executing the strategies, tactics and objectives of the marketing plan. Including communications and business development in Latin America for three business units. Operation in five countries (Mexico, Colombia, Panama, Argentina and Brazil), two offices (Miami and Houston) and supporting over 20 region leaders. Main achievements: • Obtain regional approvals for the strategies and initiatives, working with the global corporate marketing team, developing specific marketing plan for each country and business unit. • Increase the positioning of services of the different business units as well as leader's expertise. • Create, coordinate and execute a corporate marketing p
Education
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- Master in Digital Marketing Management and Digital BusinessESDEN Business School2016 - 2017 (1 year 1 month)
Awards
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- PromotionFTI ConsultingSep 2015 - Jan 2017 (1 year 5 months)- Lead marketing efforts for Latin America and Caribbean I had the opportunity to be promoted to Marketing Team for Latin America and Caribbean. Was a great challenge to me, once I had to do it by myself, creating a marketing plan from zero, take management decisions to optimize results and define accurate strategies and tactics to improve our work.