Lance Joshua Labastilla

Lance Joshua Labastilla

About

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Social Media Manager • Digital Marketing Specialist
Philippines
Contact Lance regarding: 
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Full-time jobs
Starting at USD2.2k/month

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Résumé

Jobs verified_user 0% verified
  • SOCi
    Social Media Strategist
    SOCi
    Mar 2025 - Current (1 year 8 months)
    Managed 37 Ford & Lincoln dealership accounts across Facebook, Instagram, and GMB. Produced 1,449 Facebook posts over 60 days; optimized frequency and timing to maximize visibility. Increased Facebook post views by +24.6% (726k → 904k). Boosted post reach by +20.2% (576k → 692k). Drove a massive +120.5% engagement increase (15,206 → 33,527). Delivered a 61.6% surge in weekly output during peak campaigns (202 → 125 posts). Managed 848 Instagram posts, generating: +272.5% increase in views, +517.4% increase in reach, +900% increase in reel views, +836.3% increase in engagements. Ensured strict Ford/Lincoln brand compliance while supporting seasonal promotions and sales initiatives.
  • E
    AI Content Strategist / Social Media Manager
    Empowering Virtual Solutions
    Dec 2024 - Jun 2025 (7 months)
    Used AI tools (GPT-based LLMs, Claude, Gemini, etc.) to draft business tenders, proposals, and bids. Evaluated multiple LLMs for accuracy, clarity, tone, and formatting quality. Developed optimized prompt workflows to increase writing efficiency and consistency. Edited and refined AI-generated drafts to meet client requirements and compliance standards. Coordinated with teams to collect requirements and translate them into compelling documents. Combined AI-assisted research with content planning across Facebook, Instagram, LinkedIn, and X.
  • L
    Social Media Manager
    LeadAdvisors
    Mar 2023 - May 2024 (1 year 3 months)
    Created and managed content across FB, IG, LinkedIn, X, Quora, and Tik Tok, producing 3 posts weekly per account. Increased overall engagement by 20% using targeted posting schedules, A/B testing, and data insights. Ran paid ads (Meta, LinkedIn, X) for lead generation and acquisition. Conducted competitor analysis to refine content direction and improve ad results. Collaborated with influencers, UGC creators, and internal teams for integrated campaigns.
  • Affinity Express
    Copywriter / Social Media Manager
    Affinity Express
    Jun 2021 - Nov 2022 (1 year 6 months)
    Wrote 12-15 SEO-optimized blogs per month, plus social media copy for ads and campaigns. Built content strategies aligned with client acquisition and retention goals. Coordinated with designers to develop cohesive, visually aligned creative assets. Analyzed content performance and optimized tone, structure, and CTAs using data insights.
  • G
    Graphic Designer/ strategist
    May 2020 - Current (6 years 6 months)
  • Various
    Sales & Data Roles
    Various
    Jan 2019 - Jan 2021 (2 years 1 month)
    Short-term roles as Route Salesman, DOH Disease Surveillance Officer, and Area Manager, focusing on customer service, reporting, and field operations.
Education verified_user 0% verified
  • L
    Bachelor of Arts in Communication Arts
    Lyceum of the Philippines - Laguna
    Jan 2014 - Jan 2019 (5 years 1 month)