Laura Arroyave Marketing lea Der

Medical Education Manager Aesthetic - AMI North Region

AbbVie

Aug 2023 - Current (3 years 1 month)

Responsibilities: - Implementation of the strategic plan of Medical Education for the facial Medical - Implementation of a series of tactics designed to advance HCP education of and experience with Medical Aesthetics facial products under the AMI program - To Lead the strategic thinking and execution related to the AMI Digital world portal and other innovative digital technologies - To Optimize the offering on the portal via webinars, curricula, and trends; - Leverage content from Regional team to ensure new and engaging content is constantly being offered to HCP’s to facilitate progression along an educational journey; - Creation and adaptation of centrally approved scientific and clinical content for training materials to be used in Educ

Field Marketing Leader CALA (Colombia Argentina Chile Perú) - Ultrasound LATAM

Genoa Healthcare

Mar 2022 - Jul 2023 (1 year 5 months)

Experiencia en equipos de imagen diagnostica: Ultrasonido, Tomografía, Resonancia Magnetica, Medicina Núclear, Medios de Contraste -Planear y ejecutar eventos propios en la region de CALA, participacion y creación de congresos en paíse de operación directos e indirectos como: Republica Dominicana, Ecuador, Paraguay, Uruguay, Colombia, Chile, Perú, Argentina, Bolivia teniendocomo resultado más de $16 Mill USD en el funnel de conversión. -Planeación y ejecución de eventos 360 grados, eventos presenciales y digitales para la region. - Manejo de Budget 2022 para toda la región (Colombia, Argentina, Chile, Perú) Logros: - Logré implementar una estartegia que permitia conectar con la fuerza comercial, medir las inversiones en eventos obteniendo

National Marketing Leader

SYNLAB Colombia

Mar 2021 - Mar 2022 (1 year 1 month)

Experience in laboratory mergers, brand changes and transition, brand positioning, promoting our New laboratory at Calle 94, offline and online products, services, web traffic generation, implementation of brand participation in health sector conferences such: E-health, National and international congress of Genetics, carrying out own campaigns such as Breast Cancer, internal development, BTL activations, events such: inauguration of new BCP, event at Farallones country club, Gestar con Amor Achievements: - Starting to have social media sales, over $20.000.000 between octuber to december without inversion -82% sessions growth to December 2021 compared to the total for 2020. - 200% online direct traffic growth to December 2021 compared

National Marketing Manager

Famisanar

Mar 2020 - May 2021 (1 year 3 months)

To create, design and execute the 360-degree marketing strategy (80% digital), for the different sales channels nationwide, leading a team of 5 people. Achievements: Creation and integration of content strategy through Hubspot (workflows, buyer persona, automation) successfully completing the conversion funnel, to increased web traffic through SEO strategy that managed to attract up to 150% of organic traffic , modifications to the look and feel of the website based on the Customer Journey and the UX, improving the user experience by 60%, 93% improving Search (SEM) implementation of social listening strategies through the SentiOne software that managed to generate a positive impact by avoiding presenting reputational crises, managing to r

Nacional Specialist Communications and marketing of products and clients

On Vacation Hoteles

Feb 2019 - Dec 2019 (11 months)

To manage the communication of the product portfolio for the implementation of the marketing plan. To active participation in the communication of receptors. Be aware of the information that design and communications release about the product. Responsible for the launch of new digital products. Audits, control and monitoring of processes. Participation in the design and implementation of the strategic plan for product communication in ON - OFF marketing, digital positioning, new digital opportunities and digital auditing. Generation of product update proposals and generation of new products. Product positioning for each segment. Generation of product competitiveness analysis. To launch a plan for special events. Product positioning for the

Marketing Communications Specialist-National

On Vacation Hoteles

May 2018 - Feb 2019 (10 months)

Endomarketing for different audiences (Officials, hoteliers and commercials). Planning and execution of events (Opening of the Wayira Beach hotel that was attended by the President of the Republic Iván Duque, FAM, Convention of the best commercials of 2018, among others). Responsible for integrating multichannel strategy (off-on). Synchronization of processes to achieve a work in synergy. To generate marketing strategies for external customers. Creation of pop material for internal and external clients. Implementation of communication tools for commercial force (team consisting of 2,000 people with sales results of $ 1,200,000,000 daily). To do a plan and execution activities to maintain and to improve the top of mind of the brand. To mana

Account Manager

RCN TV

Nov 2017 - Apr 2018 (6 months)

Opportunity to return to the company after study leave. 2013-2017 November 2017 - April 2018 (temporal agreement) To generate experiential Marketing strategies for the Smoking sector at Bogotá- Colombia with the IQOS brand for Coltabaco, a direct client of RCN Televisión. Responsible for the training of 20 IQOS Coach (Sales Coaching), profiled and sectorized, through a personalized analysis to exploit it is commercial potential through different strategies based on consumer psychology. Management, creation of budgets for events according to the brand. To generate commercial and marketing strategies to improve product visibility and increase sales. Achievements: -To generate a friendly work environment and the excellent connection of the e

Marketing Specialist

Pret a Manger

Jan 2015 - Aug 2017 (2 years 8 months)

To investigate market trends in the United Kingdom. To generate marketing strategy for internal and external public of the company. Implement digital marketing strategies, generating online and offline integration results. To coordinate the most important events of the company in summer and Christmas season. To generate innovative ideas applicable to the brand, decision making and budget management. Achievements: - To create and maintain excellent interpersonal relationships resulting in 21 awards for faultless customer management. - Initially enter the position of Marketing Executive (January 2015- June 2015), an upgrade to the position of Marketing Specialist.

Brand Creative Producer

RCN TV

Jan 2011 - Aug 2013 (2 years 8 months)

Responsible for establishing the first point of contact for all production partners, investors and distributors. To generate creative proposals implemented, related to different brands. Solve without problems the daily production team. Achievements: -The company is initially entered as a Production Assistant for Reality (January 2011- August 2011), a promotion to the position of Creative Brand Producer is obtained. -Implementation of brands through market strategies, which allowed to be present in more than 8 television realities.

Laura Arroyave

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