Manager, Telemarketing and Student Giving
Boston University
Aug 2016 - Aug 2018 (2 years 1 month)
- Develop segmentation and messaging strategies for the student calling program and student philanthropy email marketing.
- Analyze results and trends to identify opportunities for improvement.
- Conduct tests, surveys, and market research and translate findings into actionable strategies.
- Ensure that data integrity and security meet industry best practices and that data is flowing properly between systems.
- Manage Student Leadership Development program, including creating all email, phone, and print content to be shared with Annual Fund Leadership prospects.
- Coordinate pre-and-post call communications including marketing efforts, acknowledgements and reminders in order to maximize contact rates, pledge fulfillment, and donor stewardsh