Kunal Saikia

Kunal Saikia

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Assam, India

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Résumé


Jobs verified_user 0% verified
  • 411 Locals
    Quality Assurance Department Manager
    411 Locals
    May 2023 - Current (3 years)
    Managed and directed quality assurance efforts for Winback campaigns, Area Expansion initiatives, and Google AdWords performance, ensuring strategic alignment and adherence to quality benchmarks. Developed and deployed robust QA protocols specifically for digital advertising campaigns (AdWords), optimizing for accuracy, targeting, and maximizing Return on Investment (ROI). Collaborated extensively with marketing and sales teams to integrate quality checks throughout campaign lifecycles, from strategy and creative development to performance reporting. Utilized advanced prompt engineering techniques to automate the evaluation of campaign performance data, significantly reducing manual review time and enhancing data accuracy. Designed and impl
  • M
    Digital Marketing Head - Assistant Manager - IND Division
    MISUMI INDIA PVT LTD
    Jan 2023 - Jul 2023 (7 months)
    Managed the entire Digital Marketing Unit for the India Division, overseeing SEO, SEM, Social Media, LinkedIn, Instagram, and Facebook strategies. Led the creation and continuous improvement of digital content, ensuring brand consistency and engagement across all platforms. Implemented and managed a Rating Management System across various sites using PHP, enhancing customer feedback and driving improvements. Defined and tracked key performance indicators (KPIs), including year-on-year performance indicators, utilizing Google Analytics, Adobe Analytics, and Data Studio for in-depth analysis. Prepared weekly and monthly forecast reports, strategically aiming to drive growth in existing customer sales and successfully acquire new unique users
  • Cognizant
    Google Ads Product & Process Lead (CSA GCS Practice & Product Lead)
    Cognizant
    Jun 2018 - Jan 2023 (4 years 8 months)
    Spearheaded key initiatives within gPS MediaOps, providing critical support for running large-scale implementations for Central Operations. Ensured continuous expansion of services through agile delivery, effectively meeting rapidly increasing business needs. Collaborated with a dynamic team of product enthusiasts, challenging the status quo to build a world-class product powerhouse operations team. Provided essential services to LCS and GCS workflows of Google, integrated seamlessly with gTech. MIS Global Reporting Lead [Training Department] (March 2021 – September 2022). Demonstrated deep expertise in Google Ads Platform product knowledge. Proficiently managed data, designing and creating efficient systems for data processing. Managed dat
  • V
    Technical Account Manager - Hotel Ads Platform
    VACO BINARY SEMANTIC
    Aug 2016 - May 2018 (1 year 10 months)
    Served as an on-site Technical Account Manager for Google's Project HA (Hotel Ads Platform). Collaborated on a revenue-generating project, assisting clients with seamless platform integration. Set up all technical requirements for clients, ensuring they were live and fully operational with seamless integration and functionality. Provided ongoing technical assistance to maintain quality and resolve issues promptly. Utilized XML to efficiently troubleshoot complex technical issues.
Education verified_user 0% verified
  • A
    Bachelor of Computer Applications, Information Technology
    Amity University, Amity Institute of Information Technology
    Jan 2013 - May 2016 (3 years 5 months)
    GPA : 9.0. Batch topper with 9 CGPA. Awarded Scholarship based on Academic Merit [2013 to 2016]. Recipient of the Shri Baljit Shastri Award for Best All-Rounder Award 2016. Recognized with the Best Class Representatives Award. Completed Best Class Summer Project. Actively participated in various NGOs as part of the Human Value Quarter, contributing to community development
  • F
    Science Stream [Class 11 & 12]
    Faculty Higher Secondary School
    Jan 2009 - Mar 2011 (2 years 3 months)
    School House Captain (Red House) - Class 12. Class Monitor - Class 11 & 12
  • F
    Class 10 [Matriculation]
    Faculty Higher Secondary School
    Jan 2008 - Mar 2009 (1 year 3 months)