Kshitija

Kshitija

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Maharashtra, India

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Résumé


Jobs verified_user 0% verified
  • Fitbudd
    SEM manager (Consultant)
    Fitbudd
    Nov 2023 - Current (3 years)
  • S
    Performance Manager
    SoftPixel Solutions Pvt Ltd
    Feb 2022 - Jul 2023 (1 year 6 months)
    Google Ads Campaigns

    The Google Ads campaigns were launched to generate high-quality leads and increase brand awareness for Life99. The campaigns were segmented to target specific demographics and interests, and the ad creatives were optimized for conversion. The campaigns were also monitored and optimized on an ongoing basis to ensure maximum results.

    Results

    The Google Ads campaigns were a success, generating a significant number of high-quality leads and improving brand awareness for Life99. The campaigns also helped to improve conversion rates, resulting in more registered users and paying customers.

    Conclusion

    The Google Ads campaigns were instrumental in achieving the project obje
  • L
    Digital Marketing Manager
    Little Guru Sanskrit learning
    Mar 2021 - Feb 2022 (1 year)
    Little Guru is an innovative Sanskrit learning app that makes the ancient language accessible and engaging for learners worldwide. The app uses a gamified approach to learning, making it fun and interactive for users of all ages.

    Marketing

    The marketing initiatives for Little Guru focused on driving app installs, forging partnerships, and increasing brand awareness.

    App Installs: Google Ads campaigns were launched to target language learners, individuals interested in Indian culture, and Sanskrit enthusiasts. The campaigns were geotargeted to specific regions and countries with a high potential for Sanskrit learning interest.
    Partnerships: Little Guru collaborated with ICCR embassies to integrate the ap
  • A
    Digital Marketing Specialist
    Allied Technologies
    Mar 2019 - Feb 2021 (2 years)
    Responsibilities:

    Managed and executed SEO campaigns for 15 clients
    Conducted keyword research and competitor analysis
    Developed and implemented SEO strategies
    Monitored and optimized SEO performance
    Worked with clients to improve their website content and structure
    Accomplishments:

    Increased organic traffic to clients' websites by 200%
    Improved website rankings for target keywords by 50%
    Generated over 1000 leads for clients
    Received positive feedback from clients on SEO performance
    Skills:

    Keyword research
    Competitor analysis
    SEO strategy development and implementation
    SEO performance monitoring and optimization
    Website content and structure
Education verified_user 0% verified
  • Vishwakarma Institute of Information Technology
    Bachelor of Engineering - Btech/BE, ENTC
    Vishwakarma Institute of Information Technology
    Jun 2016 - Nov 2020 (4 years 6 months)
Projects (professional or personal) verified_user 0% verified
  • L
    Life99 - A Retirement Planning Platform with Multiple Google Ads Campaigns
    Life99 is a retirement planning platform that offers comprehensive financial solutions and personalized retirement plans to individuals.

    Google Ads Campaigns

    The Google Ads campaigns were launched to generate high-quality leads and increase brand awareness for Life99. The campaigns were segmented to target specific demographics and interests, and the ad creatives were optimized for conversion. The campaigns were also monitored and optimized on an ongoing basis to ensure maximum results.

    Results

    The Google Ads campaigns were a success, generating a significant number of high-quality leads and improving brand awareness for Life99. The campaigns also helped to improve conversion rates, resulting in m
  • B
    Bluetooth Speaker By raspberry PI
    “It provides Bluetooth A2DP support with optional codecs out of the box,” and PipeWire software which drives the project. While my build uses the Raspberry Pi’s integrated 3.5mm audio jack to connect the speakers, though, those concerned about audio quality would be advised to look into a USB DAC or HAT add-on instead.
  • V
    Vivo Gujarat Official Store - Influencer Marketing and Social Media Advertising Campaigns
    Introduction

    I used influencer marketing and social media advertising to promote Vivo Gujarat Official Store in the Gujarat region. The objectives were to increase brand awareness, drive engagement, and generate leads.

    Influencer Marketing

    I identified relevant influencers in the tech and mobile phone niche and collaborated with them to create engaging content. The content showcased Vivo products, special offers, and exclusive launches. I also ran contests and giveaways to attract potential customers to the store.

    Social Media Advertising

    I segmented the audience based on demographics, interests, and online behavior to deliver highly relevant ads. I also used eye-catching visuals and pe
  • G
    Gamerji-Influencer Marketing Campaigns for Fantasy Sports and Gaming Community
    GamerJi is a gaming company that offers fantasy sports games and fosters a vibrant gaming community. I led and executed a series of influencer marketing campaigns on YouTube and Instagram to promote the GamerJi app, increase user acquisition, and enhance brand visibility.

    The campaigns were successful in achieving the following objectives:

    Increased app downloads by surpassing projected targets.
    Elevated brand visibility within the gaming community, leading to a surge in social media mentions and organic content creation.
    Boosted user engagement within the GamerJi app, promoting a thriving gaming community.
    The success of the campaigns was attributed to the following factors:

    Strategic influen
  • L
    Little Guru Sanskrit Learning App - Google Ads Campaigns and Global Collaborations
    Little Guru is an innovative Sanskrit learning app that makes the ancient language accessible and engaging for learners worldwide. The app uses a gamified approach to learning, making it fun and interactive for users of all ages.

    Marketing

    The marketing initiatives for Little Guru focused on driving app installs, forging partnerships, and increasing brand awareness.

    App Installs: Google Ads campaigns were launched to target language learners, individuals interested in Indian culture, and Sanskrit enthusiasts. The campaigns were geotargeted to specific regions and countries with a high potential for Sanskrit learning interest.
    Partnerships: Little Guru collaborated with ICCR embassies to integrate the ap
Publications verified_user 0% verified
  • K
    Business Case Studies: Unraveling the Strategies of Successful Enterprises: Applying Theory to Practice for Effective De
    Kshitija sp
    Nov 2023
  • K
    150 TOOLS USED FOR DIGITAL MARKETING : In depth knowledge with purchase plans
    Kshitija phule
    Aug 2023