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Kriteeka Saxena
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Ontario, Canada
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Content StrategistBMONov 2023 - Current (3 years)Leading the content and communication strategy for Nesbitt Burns and Mortgage Solutions • Leading the development and execution of content strategies for Nesbitt Burns and Mortgage Solutions, resulting in increased user engagement and conversion rates. • Collaboration with cross-functional teams to conceptualize and create engaging content decks and recommendations aligned with user needs and business goals. • Identifying user touchpoints and implement promotional content strategies, driving brand awareness and customer acquisition. • Developing AI driven tools and calculators to increase engagement. • Conducting user testing and gather feedback to iterate and optimize content strategies, resulting in improved user experience and perfor- Content StrategistEmbark Student CorpApr 2022 - Oct 2023 (1 year 7 months)Leading the content and in-app marketing strategy for a first-of-its-kind digital RESP experience • Working on the development of a digital RESP solution. Defining the customer journey and experience for digital onboarding and in-app interactions with the help of research, user studies, and interviews. • Working with the design and development teams to create optimal UI and UX for various business case scenarios. • Creating compelling content for the entire platform and its affiliated channels. Developing communication strategies to acquire new users and engage existing ones. Identifying up-sell and cross-sell opportunities. • Focusing on accessibility content, ensuring CASL guidelines compliance, and coordinating with translators. • C
- TVP - Sales & MarketingThe Sports School - India's 1Apr 2020 - Mar 2022 (2 years)Achieved 400+ admissions in the school's launch years | Led the Marketing and Sales strategy • Developed and executed marketing and sales strategies to establish The Sports School as a training ground for future sports champions. Recruited, trained, and led a 12-member in-house marketing and sales team. Onboarded new partners, fostered synergy with stakeholders, managed partner relations, and conducted co-branded campaigns. • Conducted media planning for campaigns using a mix of online and offline channels to promote brand and sports literacy. Conceptualization and execution of digital, radio, print, and OOH ads. • Planned social media campaigns, and managed offline and online events. • Implemented Salesforce automation for marketing an
- Sr. Digital Marketing ManagerOliveboardAug 2016 - Dec 2018 (2 years 5 months)Actively led the journey from 50k to 3 million online customers | Marketing Strategy for B2C student markets • Set up and led an in-house digital marketing team of 15+ members. Developed a network of 75+ affiliate partners for lead generation. • Created and executed content marketing plan across various platforms (Blog, Quora, YouTube, SlideShare, Pinterest). Managed social media and influencer marketing on Facebook, Instagram, Twitter, and LinkedIn. • Oversaw website architecture, email marketing (WebEngage and MailChimp), and marketing automation to drive customer acquisition. • Planned, executed, and optimized PPC/PPM campaigns on AdWords, Facebook, Instagram, and YouTube, and managed PR for positive news coverage. Creative conceptua
- ELead - Digital MarketingEndeavour (Now Genpact)Feb 2014 - Jul 2016 (2 years 6 months)• Built brand awareness, engagement, and demand generation through digital marketing, email marketing, events, and PR initiatives. Maintained the company website and other microsites on WordPress. Drove the creation of corporate communication decks, website content, videos, infographics, and blogs. • Identified and planned relevant events and showcase opportunities (Webinars, Lunch and Learn, Round Tables). • Identified the target audience, type and frequency of posts, and paid campaign opportunities for social media. Interacted and built relationships with industry influencers, customers, and prospects through Email Marketing campaigns. • Built media relations to ensure positive news coverage. Analyst Relations with leading institution
- NSr. Marcom SpecialistNabler (now Brainlabs)Aug 2011 - Nov 2013 (2 years 4 months)Developed and executed Digital Media Strategy. Organized and managed marketing events for e-metrics (NY, CA, Boston).
- CJr. Research ExecutiveCross-Tab Marketing (now Course5i)Feb 2010 - Jul 2011 (1 year 6 months)Conducted in-depth brand tracker for Microsoft, Lenovo, Lintas, and P&G. Managed external and internal branding initiatives.
Education
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- MBAAmity Business SchoolJul 2007 - Jul 2009 (2 years 1 month)