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Kristin Warfield

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Louisville, Kentucky, United States

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Résumé


Jobs verified_user 0% verified
  • Centene Corporation
    Vice President, Business Partnerships
    Centene Corporation
    Nov 2022 - May 2026 (3 years 7 months)
    Recruited into newly created position to develop strategic partnerships between Centene and veterans' services organizations, as well as additional alliances leveraging NASCAR sponsorships. Served as trusted advisor to senior leadership, influencing strategic agendas with objective, data-driven insights and guiding teams through complex problem solving. Crafted clear and coherent narratives using data visualization and storytelling to enable opportunity prioritization, insight operationalization, and stakeholder buy-in. Collaborated cross functionally with business development, sales, marketing and product teams to drive partner engagement, maximize revenue opportunities, and optimize the full partner lifecycle.
    • Developed and cultiva
  • C
    Vice President, Partnerships
    Churchill Downs, Inc.
    Apr 2009 - Aug 2021 (12 years 5 months)
    Led all internal functions that supported effective engagement with Kentucky Derby sponsors and licensees, including cross-functional coordination and seamless integration of growth. Maintained accountability for sourcing new partners, articulating the organization's value proposition, and leveraging industry knowledge to support the acquisition of new business. Led a team of 10 full-time employees, amplified seasonally. Collaborated extensively with marketing department to rebrand the Kentucky Derby Experience.
    • Nearly tripled departmental revenue, scaling from $7M to $20M in first five years, and continued to exceed annual topline revenue and EBITDA growth targets.
    • Drove 35% growth in licensing revenue in a single year and de
  • A
    Director, Motorsports Partnerships
    American Automobile Association (AAA)
    Feb 2006 - Jul 2008 (2 years 6 months)
    Managed AAA's motorsports partnership program and served as key liaison with both internal and external stakeholders. Developed and executed comprehensive marketing and media relations efforts to support organization's multimillion-dollar motorsports sponsorships. Managed and reported on $25M annual budget.
    • Constructed one of the most rigorous return-on-investment measurement plans among NASCAR team primary sponsors. Created protocols and built mechanisms to quantify results of new member acquisition efforts.
    • Leveraged and maximized all facets of AAA's motorsports asset portfolio in accordance with the organization's strategic objectives.
  • NASCAR
    Senior Director, Marketing Partnerships
    NASCAR
    Jan 1998 - Feb 2006 (8 years 2 months)
    Led marketing partnerships on behalf of the top-ranked motorsports organization globally. Designed and supported complex cross-functional initiatives relating to business-critical partner integrations. Managed internal workstreams and provided solution-oriented thought leadership to navigate complex stakeholder requirements. Generated innovative revenue streams, including multifaceted sampling program valued at several million dollars of net revenue per year.
    • Closed more than $100M in contracted new sponsorship revenue; negotiated and closed three of the largest and most comprehensive partnerships in company history.
    • Consistently exceeded annual sales goals by as much as 600% and defined strategic direction of the Daytona 500
Education verified_user 0% verified
  • Colorado State University
    Master of Business Administration
    Colorado State University
    Aug 2008 - May 2014 (5 years 10 months)
    Fort Collins, CO
  • Stetson university
    Bachelor of Business Administration, Marketing
    Stetson university
    Aug 1995 - Dec 1997 (2 years 5 months)
    DeLand, FL
Projects (professional or personal) verified_user 0% verified
  • P
    Personal experience with my children - anorexia, anxiety, depression, OCD, PTSD
    May 2021 - Current (5 years 6 months)