Kristen Mackmull

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Corporate Customer Success Director

Westgate Automotive Group

Nov 2024 - Current (1 year 6 months)

Direct Group Internet Department of 15 sales consultants (BDC) across six locations in North CarolinaPersonal and Team exceeding YTD sales and financial goals and metrics. Increased first quarter 2025 internet sales to over $1.5 million and increase of 6% from 2024Manage end-to-end sales process including sales/purchase contracts warranties and financing optionsDeveloped and implemented KPI's, preforming weekly location reporting of all sales and financial metricsCreated and executed multi-channel marketing & sales campaignsManage Group CRM, designed and implemented sales training programs, provide coaching and mentoringAudit all dealership sites ensuring all vendors are being effectively utilized and performing to standards

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Partnership Experience Manager

RockED (Premier People Development Platform for Automotive Industry)

Jan 2023 - Dec 2024 (2 years)

Key liaison between Partnership Management Department and existing and potential clients providing high-touch calling program to support, retain and grow product salesDemonstrated ability to collaborate cross-functionally and manage multiple prioritiesApplied data-driven analysis to identify sales adoption opportunities and to cross-sell add-on platform productsStrengthened existing customer relationships and developed non-customer visits with aggressive calling effort encompassing onsite and virtual meetings and product demonstrationsImproved and grew ROI & product utilization rates and churn in assign territories for dealer partnersLead kick-off meetings to showcase product value-added benefits and applicationsModified the onboarding proc

Director of Client Success

AutoFi

Jan 2022 - Dec 2023 (2 years)

Revived struggling territories by implementing new marketing, retention and cross-sell strategies to drive salesManaged 55+ new and existing clients, supervising onboarding, training, field support and ongoing increased revenue/profitability performance for SaaS software solutions in assigned territoriesManaged $700+k in monthly recurring revenue, landed the three largest auto groups in territory, forecasted and tracked key account metrics and maintained client service/visit schedules according to account Service Level Agreements (SLAs) and customized training programsRecognized for 35% increase in product suite adoption rate, 121.68% in Net Revenue Retention (NRR), Gross Revenue Retention (GRR) of 93.68% and executed Quarterly Business Rev

Director of Performance

CarNow

Jan 2020 - Dec 2021 (2 years)

As the Director of Performance, I successfully grew client relationships by 34% through the deployment of SaaS digital communication platform applications, transforming the way automotive companies interact and transact with consumers. I managed 147 dealer client accounts during the Covid pandemic, leading the company in Client Retention, Net & Gross Revenue Retention, and minimizing Client Churn for 2020 and 2021. My responsibilities included overseeing client onboarding, application training, and field support, while coaching teams and monitoring revenue and profitability performance to drive auto group and dealer initiatives aimed at enhancing consumer engagement and sales growth. Additionally, I developed and delivered customized traini

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Director of Success

AutomotiveMastermind - A SaaS Organization of IHS Markit

Jan 2017 - Dec 2020 (4 years)

Recruited to build and manage key relationships, increase retention and cross sell activities, oversee software onboarding, training and managing sales performance of SaaS predictive & retention software applications to 47 automotive groupsRecognized for increasing monthly revenues by 21% to $1.3+ million in 2019, 28% in 2018 and 18% in 2017Participated in key sales presentations to large national and regional accounts in order train and assist local Dealer Relationship Managers improve cross-sell activities through product and retention training programsTrained 1,500 new and existing customers in the Southeast region / nationally in product utilization increasing adoption rate 16%

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Business Development Manager

Fred Anderson Automotive Group

Jan 2016 - Dec 2017 (2 years)

Exceeded sales targets by qualifying buyers, negotiating price, financing & warranty options and closing sales contractsDeveloped and executed outbound Ecommerce digital marketing, social media, internet and phone campaignsMaintained daily, weekly, and monthly sales and service forecasts

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E-Commerce Director

Asbury Automotive Group

Jan 2014 - Dec 2016 (3 years)

Increased market share, exceeded unit sales goals and profit margins while maintaining the highest level of customer serviceManaged all E-commerce digital marketing, social media and internet marketing and advertising activitiesConducted market competitive analysis to develop marketing programs in collaboration with Sales and Channel Managers to optimize market presence improving sales by 27%Maintained Customer Relationship Management (CRM) information database to encourage repeat and referral business

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