Kristen Gode

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Email Marketing & Lifecycle Specialist

Reflex Media (Seeking.com)

Aug 2025 - Jan 2026 (6 months)

• Led lifecycle email marketing and customer communications in Acoustic Campaign, managing audience segmentation, automated workflows, A/B testing, campaign deployment, database hygiene, and reporting.
• Built, tested, and deployed responsive HTML/CSS email templates from Figma designs, ensuring accurate rendering, personalization, QA, and brand consistency across devices and email clients.
• Led GTM communications for a large-scale pricing initiative, using behavioral psychology, AI-assisted workflows, and audience segmentation to personalize messaging across six customer segments; recognized internally for campaign execution.
• Partnered cross-functionally with Product, Marketing, and leadership to launch 50+ customer commu

CRM Manager & Email Marketing Manager

Linq

Aug 2024 - Dec 2025 (1 year 5 months)

• Led CRM, email campaign management, and marketing automation for enterprise K-12 SaaS solutions, reducing lead disqualification by 60% and increasing MQL conversion rates by 31% through improved lead routing, lifecycle automation, segmentation, and campaign optimization.
• Managed a 200K+ contact CRM database, overseeing email campaign deployment, audience segmentation, UTM governance, campaign attribution, reporting, and lead acquisition funnels.
• Built, tested, and optimized responsive HTML/CSS email templates, landing pages, forms, automated nurture programs, and lifecycle campaigns within Salesforce Account Engagement (Pardot).
• Executed technical audits and optimized Engagement Studio programs, lead scoring, grading,

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CRM Manager & Email Marketing Manager

Learning Beyond Paper

Jul 2022 - Jul 2024 (2 years 1 month)

• Led CRM administration, email marketing, and lifecycle campaign execution for an early childhood education SaaS platform, supporting customer acquisition, onboarding, engagement, retention, and customer lifetime value.
• Built, tested, and optimized responsive HTML/CSS email templates, landing pages, forms, Engagement Studio nurture programs, and automated workflows within Salesforce Account Engagement (Pardot).
• Designed audience segmentation, dynamic content, personalization, preference center management, and A/B testing strategies to increase customer sign-ups, improve engagement, and grow subscriber loyalty.
• Implemented UTM governance, campaign tracking, attribution, and reporting frameworks to measure marketing perf

CRM Manager & Email Marketing Manager

Seiler LLP

Apr 2020 - May 2024 (4 years 2 months)

• Managed Salesforce CRM administration, email marketing, and lifecycle marketing within Salesforce CRM and Salesforce Account Engagement (Pardot), supporting tax, consulting, wealth management, and family office service lines.
• Served as the Salesforce administrator for the Marketing team, maintaining CRM configuration, custom fields, page layouts, user permissions, data integrity, and reporting.
• Built, tested, and deployed responsive HTML/CSS email templates, recurring campaigns, and weekly/bi-weekly marketing communications, ensuring accurate rendering, personalization, QA, and brand consistency.
• Managed audience segmentation, distribution lists, preference center administration, and customer communications to deliver

B

Co-Founder

BundleUp

Mar 2020 - Jul 2024 (4 years 5 months)

• Led growth and customer acquisition strategy for a marketplace serving parents of young children.
• Designed end-to-end buyer and seller journeys, onboarding flows, and UX improvements to increase engagement and platform adoption.
• Built lead capture, marketing automation, and AI-assisted content workflows to support growth and customer retention.

S

Marketing Automation Implementation Lead

Service King (via VEPSO LLC)

Jan 2020 - Dec 2020 (1 year)

• Led a complex Salesforce Account Engagement (Pardot) implementation for a nationwide enterprise automotive organization, serving as the technical lead for an international implementation team.
• Directed Agile sprints, facilitated weekly stakeholder meetings, authored end-to-end implementation documentation, configured the platform, and guided the client through marketing automation best practices, user adoption, and successful deployment.

Email Marketing and Marketing Automation Consultant

TrueLearn

Sep 2019 - Sep 2022 (3 years 1 month)

• Directed email marketing, lifecycle marketing, and marketing automation for a medical education SaaS platform, managing a 200K+ contact database and increasing click-through rates by 30%.
• Built, tested, deployed, and optimized responsive HTML/CSS email templates, automated nurture programs, Engagement Studio workflows, and re-engagement campaigns that generated tens of thousands in marketing-attributed revenue.
• Implemented lead scoring, grading, complex branching logic, and automated customer journeys, including a post-trial feedback workflow that increased conversion rates and informed product enhancements.
• Developed JavaScript-based UTM tracking and campaign attribution to capture lead sources from URLs and cookies,

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Founder, Email Marketing and Marketing Automation Consultant

VEPSO LLC Gode LLC

Aug 2018 - Jan 2026 (7 years 6 months)

• Built and operated a six-figure marketing automation and CRM consulting practice supporting 30+ B2B SaaS, healthcare, education, technology, and e-commerce organizations as an embedded extension of client marketing teams.
• Served five long-term clients (1-6 year engagements) as the day-to-day owner of lifecycle marketing, email marketing, CRM administration, marketing automation, campaign execution, reporting, and optimization.
• Managed CRM and marketing automation roadmaps for long-term consulting engagements (including Service King and LINQ) by assessing current-state systems, identifying gaps, prioritizing initiatives based on business impact, translating stakeholder needs into requirements, and managing implementation and

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CRM Manager & Email Marketing Manager

VxP Pharma & VxP Biologics

Aug 2018 - Dec 2024 (6 years 5 months)

• Managed Salesforce CRM and Salesforce Account Engagement (Pardot) administration across nine biotech and pharmaceutical organizations, overseeing lifecycle marketing, email marketing, and campaign execution for brands including IUVO BioScience, Exemplify Biopharma, Explora BioLabs, Sterling Pharma, and Velesco Pharma.
• Served as the Salesforce administrator for the Marketing organization, configuring standard and custom fields, page layouts, permissions, validation rules, and CRM data structures to maintain data integrity.
• Built, tested, and deployed hundreds of responsive HTML/CSS email templates, Engagement Studio nurture programs, automated drip campaigns, and customer journeys tailored to each organization's audience and

Marketing Automation Manager

Acuity Brands

Feb 2018 - Jul 2018 (6 months)

• Led the migration from HubSpot to Salesforce Account Engagement (Pardot), configuring marketing automation, CRM processes, lead scoring, grading, forms, landing pages, and campaign assets while training 50+ employees and standardizing operational procedures.
• Managed day-to-day email marketing operations, building, testing, deploying, and optimizing campaigns, audience segmentation, automated workflows, and reporting for daily sends reaching 5,000-10,000 recipients.
• Supported demand generation and contractor loyalty initiatives by developing lead capture forms, landing pages, automated nurture campaigns, UTM governance, and campaign attribution.
• Collaborated with international Marketing, Sales, and Product teams on dem

G

Founder, Demand Generation & Marketing Operations Specialist

Golden Gate Talent

Jun 2016 - Jul 2019 (3 years 2 months)

• Implemented Salesforce CRM and HubSpot Marketing, designing the lead management process, customer lifecycle, and marketing automation framework to support demand generation and business growth.
• Developed Google Ads campaigns, SEO strategies, and campaign attribution using UTM tracking and analytics, increasing website traffic and lead generation by 20%.
• Built, tested, and optimized email campaigns, landing pages, forms, lead capture workflows, and A/B tests to generate, qualify, and nurture prospective clients.

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Kristen Gode

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Behavioral traits