Krista McCarty

Krista McCarty

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Strategic Marketing Professional
Traverse City, Michigan, United States
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Résumé

Jobs verified_user 0% verified
  • Northwestern Michigan College
    Marketing
    Northwestern Michigan College
    Oct 2025 - Current (1 year 1 month)
    Helping to grow Michigan’s middle class through non-credit “Work and Career” certificates, upskilling opportunities and more.
  • Career Break
    Full-time parenting
    Career Break
    Nov 2024 - Nov 2025 (1 year 1 month)
  • EnsembleIQ
    Audience Marketing Manager
    EnsembleIQ
    Mar 2023 - Feb 2024 (1 year)
  • EnsembleIQ
    Digital Operations Manager
    EnsembleIQ
    Aug 2021 - Mar 2023 (1 year 8 months)
  • Venturi Inc
    Director of Marketing
    Venturi Inc
    Jan 2019 - Aug 2021 (2 years 8 months)
    Act as Venturi's primary owner for all core marketing programs and high-impact projects.
  • Venturi Inc
    Enterprise Marketing Manager
    Venturi Inc
    Sep 2014 - Jan 2019 (4 years 5 months)
    Craft compelling product stories that motivate audiences to purchase on our websites, third party marketplaces and/or retail partner websites.

    Transform product and brand stories into compelling eCommerce marketing campaigns, through collaboration with the eCommerce team and strategic partners.

    Contribute to the vision, execution, and optimization of: New product launches, B2C and B2B email campaigns, SEO, social media campaigning, paid search copy strategy, ongoing brand voice development
  • Oneupweb
    Content Marketing/SEO Marketing Manager
    Oneupweb
    Jul 2013 - Sep 2014 (1 year 3 months)
  • Oneupweb
    Senior SEO Team Lead
    Oneupweb
    Dec 2012 - Jul 2013 (8 months)
  • Oneupweb
    Client Success Specialist
    Oneupweb
    Nov 2009 - Dec 2012 (3 years 2 months)
  • A
    Meeting / Event Planner
    Advogent
    Jan 2007 - Jul 2009 (2 years 7 months)
    Deliver compliance-focused field meeting logistics for Abbott account team.
Education verified_user 0% verified
  • Michigan State University
    Bachelor's Degree, Telecommunication, Information Studies, and Media
    Michigan State University
  • Cornell University
    Women in Leadership Certificate
    Cornell University
Projects (professional or personal) verified_user 0% verified