Kouakou Patrice Koffi

E

Director/Owner

Effective Coverage Company, Company

Dec 2022 - Current (3 years 11 months)

• Help companies to improve their performances via training, mentoring and consultancy • Sales process automation • Distribution coverage scorecard monitoring and improvement

T

BUSINESS DEVELOPMENT MANAGER WEST & CENTRAL AFRICA

TAMPICO BEVERAGES

Aug 2018 - Nov 2022 (4 years 4 months)

• Managed strategic partnerships/relations with our bottlers/licensees and their distributors in Senegal, Cameroon, and Ivory Coast.
• Led with licensees' Go to market strategy to expand distribution in each country.
• Negotiated and established annual sales and distribution KPIs for each country.
• Strategically engaged licensees' sales and marketing teams on executing winning retail outlet initiatives.
• Initiated and led new project development (New Packaging, RTM, Flavors extensions, new label design) to strengthen the brand's market presence and increase volume and market share growth.
• Analyzed market data reports (Nielsen/Sagaci) and assisted bottlers in setting retail pricing and developing

N

BDM, Business Development Manager

NOUVELLE PARFUMERIE GANDOUR

Feb 2016 - Jul 2018 (2 years 6 months)

- Modern Trade
- Channel management - outlet
- Marketing Management – Customer account management
- Forecasted future trends and oriented strategies to capture maximum benefits
- Coordinated with Sales executive to better align company goals and tactics
- Coaching of Key Account Managers as well as dedicated teams
- Motivated Team member and junior staff to exceptional performance
- Improved the bottom line by ensuring opportunities are addressed and deals are closed
- Led Trade terms negotiation and Sales forecast by category, brand and SKU
- Consumer insight management

- Traditional Trade
- Sales teams management
- Territory coverage Manage

M

Corporate Sales Manager

MOOV (ETISALAT GROUP)

Jun 2013 - Jan 2016 (2 years 8 months)

• Designed segmentation of the market and ensured achievement of the sales forecasted for the region • Increased client base, while improving relationship with existing and projected account • Sales teams management • Led marketing strategy to address customer needs • Generated leads and convert them to customers, • Analyzed market trends and identified new business opportunities to increase revenue

U

Territory Manager

UNILEVER –

Oct 2009 - Jan 2012 (2 years 4 months)

• Led RTM strategy design and market planning • Led secondary sales forecast, achieved sales, distribution and coverage objectives • Set up territory coverage strategy • Led visibility program via merchandisers • Led wholesalers loyalty program • Distributors sales team coaching/evaluation • Motivated sales team via incentives Vs performance • Monitored/evaluated distribution KPI's • Managed distributors relationship with business owners • Set up correctives plan to achieve targets

U

Out Of Home Project Manager

UNILEVER –

Sep 2007 - Oct 2009 (2 years 2 months)

• Out Of Home consumption market research (Aboki/Kiosk) • Kiosk POS census • Project team management • Project implementation

Kouakou Patrice Koffi

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Kouakou Patrice Koffi

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