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Kolade Davies

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New Jersey, United States

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Jobs verified_user 0% verified
  • Tinuiti
    Senior Paid Social Specialist
    Tinuiti
    Jul 2024 - Sep 2025 (1 year 3 months)
    Owned day to day execution across Meta, Pinterest and TikTok for multi vertical clients, optimizing budgets and delivering positive YoY revenue lifts. Led weekly, monthly and quarterly client facing reporting meetings, communcating the 'why' and rational behind performance. Led high volume creative testing across UGC/Influencer/Branded , partnering with creative teams to iterate at speed, resulting in consistent efficiency across CPA and engagement metrics. Designed structured audience & optimization strategy roadmaps, improving cost efficiency by 25% QoQ. Audited & rebuilt a sporting goods paid social account, boosting ROAS by 60% in Q4.
  • Crealytics
    Paid Social Manager
    Crealytics
    Mar 2024 - Jul 2024 (5 months)
    Directed $500K+ monthly ad spend across Meta and TikTok for 4 high growth brands Drove 217% revenue growth and 85% ROAS increase for an apparel client through creative led scaling strategies. Partnered with Creative Director to develop evergreen creative testing playbook, boosting CTR by 40% QoQ. Executed geo expansion campaigns for global markets, adapting messaging and creative for localized performance gains.
Education verified_user 0% verified
  • Rutgers University
    BA
    Rutgers University
    Jan 2014 - Dec 2020 (7 years)