Senior Paid Social Specialist with 5+ years scaling Meta, Pinterest and Tiktok campaigns across numerous verticals. Proven ability to own budgets, optimize for speed and efficiency, and deliver revenue gains through creative experimentation and data driven decision making. Expert in building structured testing pipelines for audiences, placements, and creative hypotheses. Skilled at client communcation, collaborating with performance teams, analytics, and cross functional partners to enhance full funnel acquisition and promote growth.