CMI Strategy Analyst
MARS Caribbean & Central America
Jul 2018 - Jun 2020 (2 años)
developed a 5 years projections through the Euromonitor data for each of the categories for the whole country, aligning them with the growth and objectives of the company. elaborate, manage and administer the creation of Databases in Access Office 365 for 6 countries of CAM that speed up the analysis of the categories. Management of KPI's (Incrementality, Cannibalization): Developed all the information contained within the first Size of The Price tool for the region, Regional Winner of the second place in projects that helped business growth in 2019 for CAM countries and Caribbean for all categories this tool included (Numerical and Weighted Distribution, Rate of Sales, Sales in Value and Units, Number of points of sale by country, customer