Digital Media Coordinator
DM9DDB
Jun 2012 - Sep 2014 (2 years 4 months)
As part of the online media team for McDonald's, Guaraná Antarctica, and BRF, I developed plans and strategies for performance channels, including search, GDN, YouTube, Facebook, and Twitter. My role involved creating and optimizing ads, collaborating on campaign development and media plans with internal teams and clients, and liaising with media outlets to select the most effective channels and formats for each strategy. I also prepared daily, weekly, and monthly reports. Through strategic campaign planning and continuous optimization, I helped increase interactions and clicks for McDonald's, Guaraná Antarctica, and BRF content with minimal investment. Additionally, I supervised an assistant for operational tasks and report generation, enh