Kisha Mitchell

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Associate Consumer Promotions Manager

Pep, LLC

Mar 2024 - May 2025 (1 year 3 months)

Summary: Support the Unilever Brand teams National promotion plans within the Personal Care, Food, Ice Cream, Home Care, and Beauty & Wellbeing business groups. Oversee Account Executives in coordination of daily operations. • Partner with Brand Managers and Vendors to implement sales drivers for National programs. • Obtain proposals and cost estimates from Fetch & Ibotta rebate partners and 3rd party vendors for National programs. Facilitate Brand approval on investments. • Provide recommendations to Brand on consumer promotions and rebate programs based on data analysis. • Lead yearly planning and facilitate vendor quarterly business reviews (QBRs) • Lead Brand meetings and status updates. • Manage program timelines ensuring all Nat

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Account Supervisor

Advantage Unified Commerce

May 2023 - Oct 2023 (6 months)

Summary: Team lead for Upfield dairy brands Violife, Country Crock, and I Can't Believe It's Not Butter Shopper Marketing programs focused at Albertsons, Hy-Vee & HEB. Oversee Account Executive in coordination of daily operations. Reason for change: Layoff • Partner with Sales, Shopper, & Brand teams to plan and execute cohesive omni-channel campaigns. • Lead the planning, development, & execution of brand activations to drive trial, awareness and sales. • Provide strategic direction for in-store activations and retail media campaigns across Retail Media Networks (Albertsons Media Collective, HyVee Red Media, & HEB). • Review and approve retail media and 3rd party vendor proposals and contracts. • Plan and strategize with extended team

Account Manager

Walmart Connect

Aug 2022 - Jan 2023 (6 months)

• Write creative briefs for ecommerce, onsite and offsite digital tactics and submit them into Workfront. • Facilitate creative approvals with client and partner agencies. Input feedback/revisions into Workfront. • Setup digital shelf pages and brand pages for Ecommerce experience. • Create trafficking tickets into Salesforce and assign them to campaign managers. • Ensure the trafficking team and campaign managers launch programs on time per media plan. • Manage timelines and workback schedules. • Create reporting tickets in JIRA for item set post campaign reporting. • Manage deliverable handoffs and track live dates. Update program status in Salesforce for Partnership Managers.

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Account Management & Client Strategy

Jun 2022 - Jun 2023 (1 year 1 month)

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Account Supervisor - Arc Agency

Jun 2022 - Aug 2022 (3 months)

Summary: Manage Shopper Marketing programs for Unilever Beauty & Personal Care Brands at Target. • Partner with key decision makers to define and scope go to market programs across in-store, Influencer partner Captive8, and the Roundel Retail Media Network. • Collaborate with the Producer and Creative team to develop detailed timelines to get creative reviewed, approved and delivered. • Write creative briefs for activations and submit them into ScreenDragon. Input feedback/revisions. • Write program briefs for Influencer campaigns facilitating creative review and approval with Roundel in Workfront. • Manage timelines ensuring programs launch on time per requirements across vendors & networks • Enter POs into Smartsheet.

Client Strategy Consultant

Apiary Digital

Jun 2022 - Jun 2023 (1 year 1 month)

Summary: Consult on brand strategy & go to market initiatives for assigned B2B Apiary Clients. • Provide thought leadership for website content and email communications. • Oversee paid media programs and scheduling for LinkedIn Ad campaigns. • Assist with RFPs for new Client pitches and agency services. • Lead projects from strategic planning through execution.

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Account Supervisor

VMLY&R COMMERCE

May 2020 - Aug 2021 (1 year 4 months)

• Partner with Shopper Leads to plan and execute omni-channel campaigns to grow category share. • Provide strategic direction for in-store activations and retail media campaigns across the Kroger Precision Marketing (KPM) Retail Media Network. • Craft and execute retail media campaigns within the Kroger Precision Marketing (KPM) Prism system. • Plan and strategize with extended teams on go to market programs for new innovation and brand refreshes. • Plan and strategize with extended teams to execute Brand partnerships. • Lead kick off meetings and strategy sessions with cross functional teams and agency partners. • Review and approve retail media and 3rd party vendor proposals and contracts. • Facilitate contract negotiations and si

Manager, Client Leadership

The Mars Agency

Mar 2019 - Apr 2020 (1 year 2 months)

Summary: Manage planning and execution of Nestle Waters & Tillamook Shopper Marketing programs at Kroger. Reason for change: Growth Opportunity • Partner with Sales and Shopper Leads to plan and execute cohesive omni-channel campaigns. • Support Account Director in the strategic planning and development of brand activations to drive trial, awareness and sales. • End to End setup and execution of in-store activations, sampling events, and retail media campaigns within the Kroger Precision Marketing (KPM) Prism system. • Setup sponsored placement ads within PromoteIQ • Execute go to market programs for new innovation, brand refreshes, and brand partnerships. • Collaborate with retail media and 3rd party vendor partners to plan program a

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Digital Site Experience Manager

Apr 2018 - Mar 2019 (1 year)

Summary: Develop and manage production of Seasonal digital destinations supporting selling events and promotions to drive Ecommerce sales on Kroger.com • Collaborate with Marketing, Digital Merchandising, Content, and Kroger Precision Marketing to create an ecommerce experience that supports Kroger's key tentpoles. • Lead kick off meetings and strategy sessions with cross functional teams to create digital destinations. • Write project initiation briefs and create wireframes for assigned Seasonal Shops. • Submit seasonal shop requirements and refreshes into Asana and assign them to web developers. • Manage day-to-day project tasks and workflow in

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Digital Marketing Manager - Email Marketing

Oct 2014 - Apr 2018 (3 years 7 months)

Summary: Email Planning Lead and Strategy for 18 Stores & Divisions. Manage a team of 5 Digital Marketing Campaign Managers in coordination of daily operations. Lines of Business: Regional, Our Brands, Health & Wellness, Beauty Care, Grocery, Personal Finance, Fuel, Gift Card, General Merchandise, Ecommerce, Multi-Cultural, Deli/Bakery, Community, Digital Marketing, Retail Media, 84.51 • Collaborate with Lines of Business to create an email strategy that aligns to their overall Shopper Marketing campaign objectives and business priorities. • Collaborate with Loyalty and/or 84.51 on Sales Drivers to increase in store sales. • Collaborate with 84.51 and Marketing on their CPG Retail Media email programs. • Responsible for the design, prom

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Kisha Mitchell

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