Kira Alvarez

Kira Alvarez  new_releases

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Manager, Photo & AV Studio (Mexico) at Netflix
Mexico City, Mexico

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Jobs verified_user 0% verified
  • Netflix
    Manager, Photo & AV Studio (Mexico)
    Netflix
    Nov 2020 - Current (5 years 6 months)
    - Oversee photography/video needs for asset creation & global communication strategy at editorial photo shoots, premieres, title / multi-title activations, local and global events. (ex: Tudum, Estereo Picnic, ¡Hola Netflix!) - Hire and oversee photographers, glam teams, agencies, production vendors, photo labs and video crews, while managing budgets and reaching deadlines. - Constructed strong relationships with counterpart regional campaign publicists, marketing/social teams, event partners, showrunners/filmmakers, production studios, media outlets, content creators, external vendors, talent and reps. -Responsabile to develop and execute audiovisual strategy per project/title, to capture, produce and utilize strong creative material to enh
  • Televisa
    Content Director
    Televisa
    Aug 2019 - Jun 2020 (11 months)
    - Responsible for supervising content, creating the editorial line, and establishing a multi-platform strategy. - In charge of the coordination and management of teams (40 people approx.) - Managed direct contact with clients in order to solidify tailor-made commercial partnerships that maintained the DNA of the publications and guaranteed that the sponsored content looked organic. SUCCESS STORY: Positioning magazines as leading brands in Mexico, increasing the relevance of their content as well as the number of initiatives, branded content projects, and special supplements, while gaining recognition for BTL experiences. E.g.: The Tú Awards, Vanidades Novias (a bridal magazine), and covers sponsored by GNP and Desigual.
  • Marie Claire
    Editor -in -Chief
    Marie Claire
    Aug 2019 - Jun 2020 (11 months)
    - Managed the publication: project and multi-platform (print, web, video, social medial, and BTL) content lead. Talent manager and budget optimization. - Responsible for implementation, amplification, and metrics analysis. - Direct contact for clients with respect to closing commercial initiatives and developing branded content proposals, guaranteeing KPIs for brands. -Developed relationships with celebrities, key bloggers, and influencers, in order to grow audiences, evaluate new digital channels and monetize sponsored and social media content. -Was responsible for the analysis of readers, trends, and preferences across regional markets such as Latin America, with the aim of implementing multi-platform improvements. -Acted as the brand spo
  • C
    Co Founder / Creative & Content Director
    CINQ
    Jun 2016 - Aug 2019 (3 years 3 months)
    - Responsible for the development and implementation of multichannel marketing strategies online and offline in order to position and commercialize brands in international markets. - Team lead for the conceptualization and execution of brand content, publicity campaigns, promotional materials and events. - In charge of analyzing target users, trends, and metrics in order to improve our content reach. -Manage talent, negotiate contracts and budgets in order to execute the production of photos, videos, animations and performance events. -Strategize e-mail campaigns, monetization of social media, user creation, and responsive hashtags.
  • H
    Director of Content
    Harper's bazaar, esquire, marie claire, national geographic, vanidades, caras, casa viva
    Oct 2015 - May 2016 (8 months)
    - Earned the trust of our readership and advertisers through strategic and relevant content. - Generated new business opportunities by tracking customer trends and evaluating new digital channels. - Developed relationships with celebrities, key bloggers, influencers in order to widen audiences. -Directed projects and multi-platform branded content (print, web, video, social media and promotional events) focused on the luxury and entertainment industry, especially where implementation, “viralization,”and the analysis of metrics were concerned. -Generated creative concepts and strategies for communication with a 360 approach in order to position these magazines as market leaders in Mexico and Latin America. -Managed direct contact with client
Education verified_user 0% verified
  • Universidad Iberoamericana, Ciudad de México
    Graphic Designer, Concentration in Interior Design, Scenography & Curation
    Universidad Iberoamericana, Ciudad de México
    Jan 1998 - Dec 2003 (6 years)
Projects (professional or personal) verified_user 0% verified
  • Netflix
    Netflix
    Netflix
    Nov 2020 - Current (5 years 6 months)
  • F
    Freelance
    Jan 2017 - Current (9 years 4 months)
    Proyectos freelance: Neiman Marcus, Bloomingdales, In Style, Pond's, Pepe Jeans, Surface, Amica, Ocean Drive, Paper, Cosmopolitan• Impartición del Taller "Trend-Hunters", CENTRO 2016 • Directora de vestuario MTV Millenial Awards 2015 • Exponente en la mesa redonda "La era digital en los medios impresos”, TAG 2015 • Instructora del taller "Medios editoriales", U. Metropolitan 2015 • Conferencista “Millenials y sus nuevos retos”, U. Iberoamericana 2014 •
  • T
    Directora de Contenidos Televisa / Conde nast
    Televisa Publishing + Digital
    Jan 2015 - Sep 2020 (5 years 9 months)
  • T
    Televisa, Conde Nast,
    Jan 2003 - Current (23 years 4 months)