King Ly Entrepreneur | Product Manager | Digital Marketing | Social Media |

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Director of business and development

Solutions for Change

Jan 2022 - Apr 2022 (4 months)

- Responsible for the management of the company’s business and operations, internally and externally. - Research and develop existing and new revenue generating ideas to fund Solutions for Change. - Supervise staff from the different enterprises and provide growth and leadership. ➢ Recommend improved material, tools and processes to the companyd processes to the company

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Director of Social Enterprise

Solutions for Change

Jul 2021 - Dec 2021 (6 months)

- Develop, communicate, and assess strategies and tactics to meet business development goals, including market expansion and penetration. - Succeeded in 35% reduction in expense, while increasing 300% revenue. - Scale internal systems and infrastructure to support growth and improvement. ➢ Evaluate the efficiency of business procedures and pricing according to organizational objectives.

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Product Manager

Anzu Global

Feb 2021 - Sep 2021 (8 months)

- Plan, initiate, and manage information technology projects for web-based products and platforms for two products – Neighborhood and Campus. - Lead the ideation, technical development, and launch of tools, platforms, and/or products. - Work closely with cross-functional teams to drive product vision. ➢ Define and analyze metrics that inform the success of products. Identify and track key performance metrics.

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Marketing operations manager

JumpStartNOW

May 2019 - Nov 2019 (7 months)

- Assisted in providing marketing deep dive analytics, trending and forecast models and marketing research as requested. - Provide thought leadership and drive strategic direction on improvements to processes, people, and technology in partnership with the CEO. - Analyzed social media data for clients. ➢ Directed development of marketing plans for all marketing channels.

News quality analyst

Welocalize

Jun 2018 - Apr 2019 (11 months)

- Managed content on the backend of Apple News. - Gathered and synthesize relevant data. - Team leader on projects for the French-Canadian Apple News. ➢ Created reports, generating insights, improving team labeling guidelines and processes.

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Founder | product marketing manager

Parisian Foodies

Aug 2017 - Jan 2019 (1 year 6 months)

- Head of brand development and marketing. - Cost-benefit and data analysis. - Managed, monitored, and evaluated the performance of all associates. ➢ Identified and engaged social media influencers. ➢ Oversaw end-to-end development and operations.

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French teacher

Elk Grove Unified School District

Jan 2015 - May 2017 (2 years 5 months)

- Awards – Positive Influence 2020, Top 10 Teachers of the District 2017. - 95% success rate over 150 students per year, from French 1 to French AP. - Developed direct instruction strategies, discussions, projects, and cooperative work to engage students. ➢ Implemented new technologies, such as laptop, google classroom, online projects and quizzes. ➢ Developed cross-functional contents. + Collaborated with the music teacher for play and songs + Worked with art teacher for matching content with lessons

Digital Ads Quality Rater

Workforce Logiq

Sep 2011 - Aug 2013 (2 years)

- Performed qualitative redefined results of Google searches establishing match and context driven key words in French with an eye for accuracy, grammar, and common sense. - Eliminated scam and inaccurate websites based on the Google scale.

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Market manager

Pacific Coast Farmers' Market Association

Mar 2008 - Jan 2012 (3 years 11 months)

- Execute operational of farmers’ market 3 times per week. - Partner with key stakeholders - farmers, city officials, and merchants. - Implementation of targeted marketing to match target demographics. ➢ Cross-functional project between marketing, product, sales, and customer success.

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Co-Founder | Business Operations | Digital Marketing

Nyia Yi Farms

May 2007 - Apr 2022 (15 years)

- Communicate a compelling business development vision that is aligned with our mission, values, and overall company vision. - Work across multiple functions as R&D, Market Analysis, Strategic implementation. - Identified clients' needs in order to recommend the most effective production. ➢ Analyzed both qualitatively and quantitative data to implement strategies. ➢ Penetrated new segments through use of strategic marketing initiatives. ➢ Present at 20 Certified Farmers Market per week. ➢ Increase 1.5-2X revenue every year.

King Ly

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