Kim McDonald Founding Product Marketing Consultant & Coach at Storytelling4

Founding Product Marketing Consultant & Coach

Storytelling

Jan 2023 - Current (3 years 7 months)

Partnering with B2B SaaS, AI/ML, and hardware startups to build go‑to‑market strategies that drive enterprise-scale adoption and launch efficiency. I guide early- and mid-stage technical companies in positioning, messaging, competitive analysis, and campaign execution by leveraging my background in product management and marketing. - Secured $1M infrastructure investment for an AI-powered compliance road signage solution by aligning engineering, compliance teams, and DOT stakeholders on a pilot program. - Built GTM strategy targeting a $400M predictive maintenance market for an AI asset management platform in oil & gas and transportation, collaborating with cross-functional teams to develop segmentation, positioning, and launch campaigns.

Senior Manager, Product Marketing

Absorb Software

Jan 2022 - Dec 2023 (2 years)

Led global GTM and product launch strategy for AI-powered enterprise learning solutions focused on compliance and upskilling across North America, EMEA and APAC. - Managed cross-functional teams in product, engineering, sales, and customer success across two regions to unify GTM execution and improve satisfaction metrics. - Boosted product adoption by 35% by launching machine-learning course recommendations tailored to regulated industries and embedding compliance narratives. - Improved customer retention by 25% through data-driven roadmap optimization, informed by user research and partnership with engineering teams. - Drove a 20% revenue increase via portfolio expansion and targeted enablement campaigns that strengthened sales velocity a

Senior Manager, Product Marketing

Procurify

Jan 2021 - Dec 2022 (2 years)

Led GTM strategy and product marketing for a spend management platform aimed at SMBs and mid-market finance teams, focusing on payment solutions and operational compliance. - Launched Spending Card with a phased rollout strategy, engaging early adopters to boost customer acquisition by 20% within three months. - Built a competitive intelligence program that analyzed win-loss outcomes and competitors, equipping sales with tools that improved win rates by 20%. - Conducted voice-of-customer research to identify onboarding pain points and delivered targeted product improvements that increased satisfaction by 15%. Result: Drove enterprise-wide adoption and strengthened positioning through data-informed GTM tactics and competitive insight.

Senior Manager, Product Marketing

Sierra Wireless

Jan 2019 - Dec 2021 (3 years)

Led product marketing for an enterprise hardware and SaaS division delivering industrial 5G connectivity across public safety, energy, manufacturing, and government markets. Managed a team of three PMMs and a content editor. - Directed go-to-market launch of high-speed 5G routers for industrial and public safety sectors. Partnered with engineering to solve integration challenges and delivered 20% adoption growth through targeted messaging. - Drove $500K in net new revenue by expanding IoT solution adoption across global manufacturing and infrastructure clients via region-specific campaigns. - Championed standards-aligned positioning in regulated markets, working with 3GPP, IEEE 802.11, and OMA LwM2M bodies to ensure compliance and differen

Senior Product Marketing Manager

Transoft Solutions Inc

Jan 2017 - Dec 2019 (3 years)

Led global product marketing for AutoTURN, a CAD-based infrastructure design tool used by transportation agencies across the Americas and APAC. Owned GTM strategy and positioning for a six-product portfolio in regulated transportation markets. - Directed market expansion strategy, driving 13% year-over-year revenue growth for AutoTURN through partnerships and cross-functional GTM planning. - Launched AutoTURN Online, crafting pricing, messaging, and onboarding programs that achieved rapid adoption among engineering and municipal users. - Ensured standards compliance, working with engineering to meet AASHTO, MUTCD and FHWA ADA requirements for broader acceptance in regulated regions. - Developed data-driven positioning, leveraging usage ins

Product Marketing and Management Consultant

Storytelling

Jan 2011 - Dec 2017 (7 years)

Partnered with early-stage SaaS and tech clients to define GTM strategy, refine product positioning, and optimize pricing for accelerated revenue and differentiation. - Repositioned a Crowdsourcing SaaS platform, adjusting messaging and roadmap based on user insights—resulting in a 30% increase in feature adoption. - Developed messaging and value proposition for a telematics vehicle tracking system, enabling a pilot launch of a fully managed service offering. - Led product strategy and pricing model refinement for a currency management tool, improving client acquisition efficiency by 20% and enabling entry into new markets.

Kim McDonald

About

Detail

Timeline

Résumé