Kike Jaimes Marketing Manager

Marketing and Content Specialist

AdaViv

Jul 2023 - Current (3 years 4 months)

Develop and execute Marketing Strategies for the company's AI services, focusing on the target audience. Create engaging marketing materials, such as blog posts, press releases, social media content, etc. Conduct market research using CDP to understand the Customer Journey, identifying key trends, and optimizing the company's strategy, messaging and content. Co-authored pivotal documents with the management team, successfully published in a leading printed and digital U.S. magazine, enhancing corporate visibility and industry credibility. Execute multiple events across Mexico, Uruguay and the United States to generate new Leads and at the same time achieve Brand Awareness and Market Presence.

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Marketing Consultant

Cenesal Services Corp

Aug 2022 - Dec 2023 (1 year 5 months)

Build Digital Strategies, tailored to the specific needs of clients. Present proposals to investors and new clients. Guide the customer through the different strategies that could be put in place to have a complete sales cycle (CRM: sales Funnel and post-sales retargeting). Developed branding for a Fintech App. Plan the marketing and commercial Strategy focused for a successful launch in the US and Colombia.

Creative and Strategic Marketing Director

Varon Studio

Mar 2022 - Dec 2023 (1 year 10 months)

Led the creation and execution of branding, digital marketing, and commercial strategies for emerging brands in sectors such as technology, fintech, beverages, and e-commerce, overseeing everything from initial concept to market launch for a long-term positioning in the U.S. and LATAM markets. Managed multidisciplinary teams managing creative, technical, and strategic execution across identity and storytelling. Translating to bilingual campaigns and digital platforms aligned with enhancing user experience, aligned to commercial goals, and building engaged communities. Designed and implemented data-driven strategies, including CRM architecture, conversion funnels, and retargeting systems to optimize customer journeys and maximize ROI. Direct

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Branding & Marketing Consultant

Mountain Pauka

Mar 2022 - Dec 2022 (10 months)

Brand creation and implementation, including brand and personality books, and articulating the story to create a brand journey. Overseeing the creation of the packaging and website. Successfully executed the entire Conceptualization of the Branding and Packaging ideation for fruit beverages to sell in the US market, focusing on eco-friendly materials and distinctive design.

Administrative & Financial Consultant

Federacion Nacional de Departamentos

Sep 2021 - Apr 2022 (8 months)

Manage and plan the administrative and budgetary activities of the Philip Morris International agreement. Articulate Logistics Contractors, Marketing Agencies and Communication Agencies to carry out events and digital strategies. Effectively secured the year-end contracts and established agreements for the new year, while also achieving the renewal of ISO Quality Certification.

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Marketing & Social Media Consultant

Malebasics Corp.

Dec 2020 - Aug 2021 (9 months)

Rebranding of multiple product lines and creation of a digital strategy (SEO and social media) for the brand. Responsible for the affiliation program (Amasti). Generate the Digital Strategy of the E-commerce platforms Amazon: A+ Content, E-bay: Daily Deals. Digital positioning of the wholesale line (Magento II). Successfully updated the entire SKU inventory with their respective child items on Amazon and website, while also unifying and strengthening the brand voice across our diverse umbrella products.

Marketing Consultant

Varon Studio

Apr 2019 - Aug 2021 (2 years 5 months)

Advise the agency's various brands on strategy, commercial management, and financial indicators. Construction and implementation of the online education program in E-Commerce. Creation of Digital Content Strategies (video and blog) in different media to position brands and reinforce the SEO strategy. Developed a digital strategy for an ecosystem encompassing educational products and a marketplace, seamlessly integrated with the most popular financial wallets for cryptocurrency transactions.

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Manager

Idetec

Jun 2018 - Jan 2020 (1 year 8 months)

Lead the Commercial Management of the company, enhancing its digital assets. Synchronize the Marketing Strategy, customer management policy and loyalty programs to increase brand awareness. Achieved Brand Awareness in the Cundinamarca region for the institution, increasing student enrollment by over 30%

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Marketing Manager

Investments & Business S.A.

Jun 2014 - Jun 2016 (2 years 1 month)

Strengthened the structure of institutional and traditional sales channels.
Developed and implemented corporate identity, brand campaigns, and customer loyalty strategies.
Established new distribution models and non-traditional sales channels.

Key Achievements:

Expanded into strategic markets and grew the client network.
Strengthened brand positioning in competitive and non-traditional markets.

Commercial Manager

Premier Credit

Sep 2013 - May 2014 (9 months)

Designed the sales strategy for vehicle financing products.
Managed relationships with dealerships, automotive brands, and external partners.
Implemented training and loyalty programs for the sales force.

Key Achievements:

Increased monthly loan disbursement volume by 50%.
Built and maintained long-term business relationships with leading automotive brands.

Brand Manager

Finandina Bank

Jun 2012 - Aug 2013 (1 year 3 months)

Developed commercial positioning strategies for financial products in the automotive sector.
Established partnerships with automotive brands and coordinated training programs for sales teams.
Led institutional communications and participation in industry trade shows.

Key Achievements:

Increased sales of automotive financial products.
Strengthened the institution’s recognition as a specialized provider in the automotive finance segment.

Marketing Analyst for rebranding conversion to Bank

Finandina Bank

Feb 2010 - May 2012 (2 years 4 months)

Contributed to the rebranding of Finandina into Banco Finandina, from strategy through execution.
Coordinated multichannel campaigns, customer loyalty programs, and commercial events.

Key Achievements:

Successfully consolidated the new brand identity while maintaining market share.
Grew the active customer base throughout the rebranding process.

Kike Jaimes

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