Akshay Khetrapal Customer-Centric SaaS Marketing Leader

Customer Marketing Lead

Chargebee

2021 - Current (5 years 6 months)

Connected the dots between customer love and growth. Grew active advocates from 20 to 200 in the first 6 months. Strategized and created upsell and adoption motions in collaboration with Customer Success and Product functions Managed the customer reference and referral programs to enable Sales, shorten deal cycles, and lead to $0 acquisition Launched an advocacy program to bring customer advocates closer to operations, enabling customer-centric practices

Founding Team & Marketing Head

inFeedo

2017 - 2020 (3 years 1 month)

Set up the marketing function that grew recurring revenue from $0 to $2.5Mn Hired and managed a team of 5 marketers who turned out to be animals Built a demand engine that had Sales saying "pipeline is not a problem" for 4 quarters in a row Crafted a narrative that afforded highest spontaneous awareness and led to 20% revenue coming via word-of- mouth Handled investor relations, and customer insights in the CEO's office. Helped trigger and close a Series A in less than a month.

I

Independent Consultant

2016 - 2019 (3 years 1 month)

Worked with 3 SaaS startup founders on their MVP strategy and helped take it to the market Part of my work involved working on positioning and go-to- market, where I was lucky to draw on my inspiration from Andy Raskin's work on strategic narrative Built some core teams and learned a lot of lessons

Programmer & Product Guy

inFeedo

2015 - 2016 (1 year 1 month)

Joined a team of 4 as the first full-stack engineer Straddled multiple roles across product, engineering, and business analytics Led a product design sprint in 2016 to pivot the core product and prevent startup shutdown built with ease in canva CUSTOMER-CENTRIC MARKETER FOR SAAS TL;DR b2b SaaS Marketer with 7 years of experience. Over the years, have had the opportunity to craft compelling stories, build go-to-market motions on customer insights, and lead a team of marketers. (Mostly, created beautiful dashboards and presentations)

Akshay Khetrapal

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