Kevin Vergara Rueda Account Management | Business Development | Market Research

F

Co-Founder

Fruttare Fruit Choices

Jun 2020 - Current (5 years 11 months)

- Development from business idea to structure and management of the current business. - Brand building and business model creation. - Design of marketing and commercial strategies to achieve short and long term objetives for the three business units. - Social media management - Created a community of more than 9.000 followers on Instagram.

G

Airport marketing specialist

Grupo Aeroportuario del Caribe

Jun 2017 - Oct 2019 (2 years 5 months)

- Found new business opportunities from data analysis from passengers, market and destinations. - Property management of the airside area of the airport. - Was involved in the entire sales process, from market research to final negotiation of business terms.

Market research analyst

Coremar Group

May 2016 - Jun 2017 (1 year 2 months)

- Creation of market intelligence reports to communicate findings to the sales team and manager. - Clients, industry and competitors analysis to support business decisions. - Developed BoD meeting materials monthly, quarterly and yearly.

A

Intern

Agencia Togo

Jul 2015 - Sep 2015 (3 months)

- Set up of "Togo+1", a project aimed to promote BTL campaigns based on Social Responsibility, focused on the promotion of local brands. - Strategic planning on the development and promotion of the project.

Freelancer

Millward Brown

Jul 2015 - Mar 2016 (9 months)

- Development and analysis of final reports based on main issues and opportunities, of market research studies for FMCG brands.

Account Assistant

Millward Brown

Jan 2014 - Jul 2015 (1 year 7 months)

- Analyzed data to identify trends, opportunities and insights from market research studies from different industries and brands - Created reports and presentations to communicate findings to clients. - Worked directly with clients to ensure the right development of market research studies. - Was responsible of project management of national and international projects - Ran databases and made presentations to clients according to briefs. - Tested more than 60 TV ads from different FMCG brands in Colombia, Dominican Republic, Trinidad & Tobago and Puerto Rico. - Account management of more than 5 accounts of clients located in Colombia, Dominican Republic, Trinidad & Tobago and Puerto Rico.

Kevin Vergara Rueda

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Kevin Vergara Rueda