Kevin McGrew CEO of Everzocial | Author of “The New Rules of Marketing Warfare”

Founder, CEO & Chief Strategist

Everzocial Digital Marketing Agency

Oct 2011 - Current (14 years 7 months)

Lead a high-performance digital marketing agency specializing in scaling eCommerce, multi-location, healthcare, and franchisor brands through data-driven strategy, AI-powered systems, and full-funnel execution. Creator of the SMAC Framework (Shoot, Move, Adapt, Communicate), applied to help clients outmaneuver larger competitors with precision and speed. Key Achievements: • Drove average client revenue growth of 35–150% YoY through integrated SEO, paid media, and conversion optimization. • Increased lead generation for franchise clients by up to 220% within 6 months using multi-channel campaigns. • Scaled eCommerce clients to 7–8 figure annual sales through targeted ad campaigns, CRO testing, and lifecycle marketing automation. • Impro

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President & Founder

Asset Gurus LLC

Jan 2011 - Current (15 years 4 months)

Founded and scaled a technology-driven IT asset management firm, serving Fortune 500 companies, federal agencies, and large enterprises across multiple industries. Led innovation in asset tracking and lifecycle management, culminating in a 7-figure strategic exit. Key Achievements: • Built a client portfolio including Salesforce, Yahoo, Nasdaq, HP, Kaiser Permanente, NASA, FedEx, UPS, Electronic Arts, Expedia, and major public institutions. • Invented and patented the CatchPoint™ 4-part barcode labeling system, setting a new industry standard for speed and accuracy in asset tagging and reconciliation. • Designed proprietary barcode-based software enabling asset audits 50% faster and with 99.9% accuracy versus industry averages. • Deliv

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CEO & Founder

Sherlock Online The Worlds Lost and Found

Apr 1999 - Oct 2001 (2 years 7 months)

Founded and scaled a venture-backed technology startup with the mission to build the world’s largest database of lost and stolen items, serving consumers, law enforcement, insurers, and retailers. Led the company from concept to a high-growth platform positioned at the intersection of consumer security, digital identity, and insurance innovation. Key Achievements: • Secured a high 8-figure seed round from leading venture capital firms to fund product development, infrastructure, and market entry. • Developed strategic partnerships with top home insurance providers, national retailers, and major online vendors, enabling cross-industry adoption. • Built and launched a proprietary tech platform enabling consumers to securely register and t

CEO & Founder

TechTrack Solutions Inc

Feb 1997 - Dec 2010 (13 years 11 months)

Founded and scaled an IT asset management and inventory solutions company serving Fortune 500s, public sector agencies, and global enterprises in technology-intensive environments. Built a reputation for precision, innovation, and high-volume execution, leading to a successful acquisition by Asset Gurus in 2010. Key Achievements: • Inventoried 5M+ IT assets over 13 years for clients including NASA, Pfizer, USAA, Salesforce, Yahoo, Nasdaq, HP, Kaiser Permanente, FedEx, UPS, OhioHealth, and major government agencies. • Secured $2M in venture capital to fuel growth and technology development. • Took the company public on the Vancouver Stock Exchange (VSE), increasing visibility and market credibility. • Designed proprietary processes and

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President

HYGENICOMP

Feb 1994 - Feb 1997 (3 years 1 month)

Kevin McGrew was brought into Hygenicomp, an early-stage franchise company, by the original founder to provide strategic leadership and scale the business. Hygenicomp specialized in advanced cleaning and disinfecting services for computer hardware and sensitive electronic equipment—an emerging niche with strong demand in corporate and financial sectors. As President, Kevin crafted and executed a high-growth sales and marketing strategy that propelled the company from 2 franchise units to over 30 locations in just 18 months. His strategic direction led to national partnerships and secured contracts with Canada’s leading banks and financial institutions, positioning Hygenicomp as a trusted provider in a compliance-sensitive industry. Kevin

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