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Kevin Luo

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Massachusetts, United States

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work
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  • C
    Email Marketing Lead
    Capital Bank NA
    Nov 2025 - Apr 2026 (6 months)
    Own end-to-end email marketing strategy and execution across 3 lines of business: OpenSky Credit Cards, CB Home Loans, and Capital Bank Commercial Banks serving distinct audiences with tailored messaging. Drove +11% lift in conversions and +15-20% improvement across core email KPIs Led adoption of a new cross departmental project management system, standardizing workflows, and improving cross-team consistency on campaign execution Establish foundational performance reporting and data-driven optimization loops
  • OnePet
    Lifecycle Marketing Manager
    OnePet
    Mar 2025 - Sep 2025 (7 months)
    Led omnichannel lifecycle strategy across email, SMS, and digital channels for 3 brands driving engagement, retention, and LTV. Honest Paws (DTC eCommerce): +8% attributed revenue, +30% open rate, +25% conversion rate, +13% revenue per recipient through flow rebuilds and segmentation overhaul. CertaPet (Service Brand): +20% attributed revenue, +10% open rate, +41% conversions by launching new nurture sequences and reengagement campaigns.
  • L
    Account Executive, Lifecycle
    Levitate Foundry
    Mar 2024 - Mar 2025 (1 year 1 month)
    Served as strategic lifecycle SME for a portfolio of SMB clients, regularly conducting audits, building optimization roadmaps, and owning execution from GTM launch through ongoing retention. Built and deployed onboarding flows, trial-to-paid nurture tracks, win-back campaigns, and re-engagement sequences Translated email performance into business impact for client stakeholders, driving upsell conversations and strengthening account retention. Portfolio results: +65% unique CTR, +25% orders, +89% revenue, +50% revenue per recipient.
  • C
    Marketing Lead
    Clover Food lab
    Feb 2023 - Mar 2024 (1 year 2 months)
    Developed omnichannel GTM strategy for a new DTC product, driving 35% lift in orders and 20% list growth through demographic expansion.
  • Purple Carrot
    Growth Marketing Manager, Lifecycle
    Purple Carrot
    Feb 2022 - Feb 2023 (1 year 1 month)
    Built retention strategy increasing AOV by 8%; led major product launch with 30% sales lift; implemented A/B testing driving 15% improvement in site engagement.
  • Citizens Disability
    Marketing Manager
    Citizens Disability
    Mar 2017 - Feb 2022 (5 years)
    Directed $11M+ annual budget across search, social, and affiliates; sole manager of Salesforce Marketing Cloud automation; built and scaled paid media and affiliate programs to improve ROI.