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Kevin Andrés Rojas Sánchez

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Virginia, United States

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Résumé


Jobs verified_user 0% verified
  • Superbolt
    Google Ads Specialist
    Superbolt
    Jan 2025 - Current (1 year 5 months)
    Led management and collaboration with clients for the management of a large Google Ads account, delivering data-driven optimization and clear performance reporting.Built advanced reports and dashboards to monitor campaign health, leveraging Google Sheets and scripting to streamline insights.Created Google Ads Scripts to automate routine tasks and support monthly performance evaluation.Conducted weekly Quality Score deep-dives to identify opportunities for improvement and efficiency.
  • A
    Junior Marketing Specialist
    Agile Engine
    Jan 2023 - Jan 2024 (1 year 1 month)
    Managed Google Ads campaigns for select clients, driving optimization and performance.Expanded keyword portfolios and refined targeting to improve relevance and efficiency.Wrote ad copy for Google Ads and integrated AI-assisted approaches to improve messaging.Coordinated with the design team to request and supervise digital materials, including landing pages and display assets.
  • C
    Senior Executive Search
    Confidential - Agency
    Implemented and optimised paid campaigns across 149 Google Ads campaigns, including Performance Max and Search, across multiple client profiles.Performed advanced data analysis and reporting using Google Sheets and pivot tables to quantify impact and inform strategy.Created bulk campaign changes using Google Ads Editor to scale updates efficiently.Engaged with Premium/advanced account features (e.g., Google Gemini Premium) to optimize allocation and results.
  • C
    PPC Marketing Specialist
    Confidential - Agency
    Managed multiple paid media accounts (B2C and B2B) across Google Ads and Meta, coordinating across channels to meet objectives.Executed Local Search advertising initiatives for the UK market, aligning with regional consumer behavior.Set up conversion events and monitored attribution across channels to optimize ROAS and funnel performance.Managed Google Analytics setup and ongoing data collection to support measurement and decision-making.Led Google Ads campaign management and produced monthly performance reports to stakeholders.Oversee budget management and allocation to maximize impact across campaigns.
  • C
    Media Buyer
    Confidential ClientAgency
    Managed and collaborated with clients across a large Google Ads portfolio, ensuring alignment with objectives and budget.Delivered advanced reporting using Google Sheets and automated scripts to track performance and optimize spend.Developed and deployed scripts for automatic negative keyword detection and ongoing optimization of campaign quality.Analyzed performance data to inform strategy and improve overall Quality Score across campaigns.
Education verified_user 0% verified
  • A
    Marketing & Advertising
    ANDEAN AREA UNIVERSITY FOUNDATION
    Jan 2024