K

Kevalas Kumar

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Gujarat, India

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work
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Jobs verified_user 0% verified
  • Thrive Market
    Product Manager
    Thrive Market
    Jan 2024 - Current (2 years 10 months)
    • Owned the growth roadmap across web and mobile platforms, focusing on onboarding, retention, and conversion improvements, led features that improved trial-to-paid conversion by 11% and reduced churn by 14%. • Conducted funnel analysis using Mixpanel and Looker to uncover drop-off points in user activation, leading to targeted changes that improved first-order conversion by 17%. • Launched lifecycle experiments in collaboration with CRM using Iterable, resulting in a 22% boost in repeat engagement through in-app nudges and optimized email journeys. • Defined and executed A/B tests on homepage, product detail pages, and upsell modals using Optimizely and Amplitude, driving a 9–13% increase in CTR and session depth. • Designed low-fidel
  • Amazon
    Product Manager
    Amazon
    Mar 2017 - Dec 2023 (6 years 10 months)
Education verified_user 0% verified
  • Rutgers University
    B.A.
    Rutgers University