Keshab Roy Digital Marketing Manager | Performance Marketing Lead

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Performance Marketing Lead

InDiiServe.ai

Mar 2026 - Current (3 months)

Lead end-to-end digital marketing operations and performance marketing campaigns for AI-driven service brands. Own paid media strategy across Google Ads, Meta Ads, and LinkedIn Ads with focus on lead generation and ROAS optimization. Build and deploy marketing automations using Zapier and Make.com to streamline client and internal campaign workflows. Develop ad creatives and copy optimized for high CTR and lower CPL across B2B funnels.

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Digital Marketing Manager

Shout OTB

Dec 2025 - Mar 2026 (4 months)

Led SEO operations and social media platform management for a newly launched digital marketing agency. Executed full-funnel digital marketing – awareness, lead generation, and sales funnels – closing 12 client deals in Month 2 with 12× ROAS. Managed on-page optimization, keyword strategy, and content planning to drive organic traffic growth.

Digital Marketing Manager

Silverlight Research Co.

Mar 2024 - Dec 2025 (1 year 10 months)

Managed end-to-end performance marketing for Binance as the lead on the client account – owned paid acquisition, funnel optimization, and regional campaign strategy for crypto exchange growth. Delivered an average 7.8× ROAS across paid campaigns on Google Ads, Meta, and LinkedIn within the first three months of account ownership. Optimized audience targeting, bidding strategy, and creative testing frameworks, reducing CPL by up to 72% on B2B SaaS client accounts. Built and maintained conversion tracking infrastructure using GA4, GTM, and custom dashboards in Looker Studio. Executed competitor analysis and keyword gap studies using SEMrush and Meta Ads Library for market intelligence.

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Marketing Executive

Balaji Industries

Feb 2022 - Feb 2024 (2 years 1 month)

Planned and executed offline marketing campaigns alongside Facebook and Instagram management for brand social handles. Grew organic social media engagement and built a foundational audience across Meta platforms. Supported lead generation through integrated online-offline campaigns.

Freelance Digital Marketer

Self-Employed

Jan 2021 - Jan 2022 (1 year 1 month)

Delivered social media management and SEO services to small business clients across India. Built foundational expertise in keyword research, on-page SEO, and paid social campaigns.

Keshab Roy

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