Kenza Jelloul Performance Marketing Manager @Liligo (eDreams Odigeo) #Digital

Brand, Growth Manager, App Growth

Liligo

Sep 2022 - Current (4 years 2 months)

Lead end-to-end marketing campaigns that combine performance and creativity: optimizing digital presence, managing paid acquisition on Web and App (Apple Search Ads, Google UAC), and running social media campaigns across Meta and TikTok. I believe in data-driven growth, continuous testing, and storytelling that converts users into loyal advocates

L

Growth Manager, App Growth, Branding

Liligo eDreams Odigeo Group

Sep 2022 - Current (4 years 2 months)

Leading end-to-end marketing campaigns that combine performance and creativity: optimizing digital presence, managing paid acquisition on Web and App (ASO, Apple Search Ads, Google UAC), and running social media campaigns across Meta and TikTok.
I believe in data-driven growth, continuous testing, and storytelling that converts users into loyal advocates.

Digital Marketing - Growth acquisition

JULES JENN

Sep 2021 - Nov 2022 (1 year 3 months)

Owned and scaled multi-channel acquisition strategy across 2 markets, with a strong performance and experimentation mindset.
- Led end-to-end paid media campaigns across Google Ads (PMax, Shopping, Search, YouTube), Microsoft Ads, Meta, Pinterest, Native Ads (Outbrain, Powerspace) and affiliate networks — continuously optimizing ROAS, CAC and conversion performance through data-driven decision making and creative testing.
- Built and automated Looker Studio dashboards to provide a clear, data-driven view of acquisition performance, budget pacing and channel efficiency.
- Managed forecasting, budget allocation and growth roadmaps while driving continuous A/B testing across creatives, audiences and funnel strategies.
--&g

S

Head Of Marketing Communication & Digital

Saint James Albany Hotels Group

Jan 2019 - Oct 2021 (2 years 10 months)

Oversaw the digital transformation and e-commerce strategy for a portfolio of 4 hotels and 2 restaurants, focusing on performance-driven initiatives to boost visibility, customer experience, and revenue.
• Managed website redesign and optimization projects end-to-end: UX definition, roadmap management, SEO-driven content production, QA testing, CRO improvements and KPI monitoring (traffic, conversion, device, speed performance).
• Led the full e-commerce and distribution strategy across websites, SEO, SEA and paid social, driving direct bookings growth and reducing OTA dependency.
• Implemented and scaled CRM & marketing automation workflows (Experience Hotel), covering the full guest lifecycle: pre/post-stay communications,

Communication & Webmarketing Manager

HOTEL COLLECTION

May 2016 - Dec 2018 (2 years 8 months)

Managed communications and marketing for a portfolio of 8 boutique hotels across major European capitals. Developed and implemented a brand-aligned strategy to strengthen visibility and consistency across all channels.

Branding: Led the creation of a new brand identity and standardized all content across digital and print platforms

Social Media: Oversaw editorial planning and content creation for Facebook, Instagram, Twitter, LinkedIn, and Pinterest; designed visuals and managed paid advertising campaigns

Web: Contributed to website development, wrote SEO-optimized content, and monitored SEO/SEA performance; launched 5 RTB campaigns annually

CRM & Email Marketing: Created promotional newsletters,

Social Media Manager

Groupe Mister Menuiserie

Jul 2015 - Jan 2016 (7 months)

Pure-player dedicated on home and security equipment.
- Community Management of 7 accounts : production of content and visuals -> set KPI’s & track performance.
- Management of e-reputation and moderation of reviews. (Avis vérifié, Truspilot, Custplace, etc..)
- Update product pages and datasheets (Magento)
- Mailing via the Smartfocus: target segmentation, database optimization, creation of new triggers (basket abandonment, anniversary, newsletter registration)
- Writing and sending of press releases (Vocus). Creating new partnerships with influencers and magazines.
- Competitive intelligence (TalkWalker, Social Mention, GoogleTrends)

Communication and marketing manager assistant

ResMed

Jan 2014 - Mar 2015 (1 year 3 months)

Medical devices & Sleep health | Global leader in sleep apnea treatment
- Supported product launch campaigns across digital (SEO, SEM, email newsletters, influencer activations) and offline channels (internal events, print collateral, trade show materials)
- Coordinated end-to-end logistics for medical congresses and trade shows across France — including stand setup and breakdown (ERS, SFRMS, CPLF, SFORL, ADF)
- Led website and documentation redesign, implementing new brand identity across all digital and print assets
- Managed and processed lead databases via Salesforce, ensuring data quality and pipeline accuracy

F

Chef de projet

First Class Events Productions Consulting

Feb 2013 - May 2013 (4 months)

B2B Communication & Event Management Agency
- Managed RFP responses end-to-end — drafting technical and financial proposals, and briefing a 5-person creative team on graphic deliverables
- Coordinated full event cycles for national and international congresses and conferences (AMDI), handling logistics for 30 to 60 participants
- Key clients: Maroc Export (SIAL & Seafood Expo), CCME (International Book & Publishing Fair)

E

Chef de projet

Easy Com

Jul 2012 - Aug 2012 (2 months)

- Veille concurrentielle pour refonte du site internet
- Organisation du salon Officine Expo
- Création et envoi d'invitations à partir d'une BDD de pharmaciens

i

Assistant Advertising Manager

ipub

Jul 2011 - Aug 2011 (2 months)

- Création d'une base de données de clients & fournisseurs
- Conception de dossier de presse & d'affiches publicitaires

Kenza Jelloul

About

Detail

Timeline

Résumé

Kenza Jelloul

About

Detail

Behavioral traits