Paid Media Optimization Specialist
Incubeta
Jul 2021 - Oct 2023 (2 years 4 months)
• Building campaigns in digital channels for clients such as Pacific Dental Services, Pearle Vision, MGBW and Parx Casino
• Manage SEM campaigns for a major chain of 900+ dental offices around US and optimize towards conversions achieving a CPL according to or less than client goals.
• Monitor pacing, manage and adjust campaign budgets allocation of a range from $15-240k a month ensuring there's no significant over or underspend.
• Keyword expansion and ad refinement.
• Create monthly reports and analyze data to identify insights and develop recommendations of campaigns improvement.
