Kay MacGregor

Principal Marketing Consultant

AND Digital

Jan 2024 - Jan 2025 (1 year 1 month)

• Marketing Consultant for Cancer Research UK driving marketing strategy for all online fundraising products including campaigns across Meta and X • Leading newly formed Performance Marketing team as part of wider Digital Transformation project

Head of Growth & Head of Client Servicing

AND Digital

Jun 2021 - Jan 2024 (2 years 8 months)

• Opening and establishing the Glasgow office, growing it from 5 to 90 in 18 months with annual billings of £9M • Driving £3M revenue opportunities for Consulting with AXA Health, Sky, IAG, Tesco and Lloyds • Creating an integrated marketing plan to drive lead generation through quality content creation, tailored campaigns and targeted outreach

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Brand and Digital Marketing Consultant

TV.FIT,

Jul 2020 - Nov 2020 (5 months)

• Leading the strategy and implementation for new brand launch across ecommerce and marketing including entire digital eco-system - website planning, engaging content, CRM, SEO, PPC, Online Media & Social • Building the marketing strategy on and offline, driving growth through a comprehensive plan of customer engagement, acquisition and retention using analytics and tracking tools

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Client Services Director

THG,

Sep 2018 - Sep 2019 (1 year 1 month)

• Managing a dynamic multi-site team of 24 and over 20 client accounts to deliver £12M • Designing digital content strategy planning and execution for Kingfisher, Asda, Clinique and Diageo and delivering brand strategy and D2C ecommerce platform solutions for Gillette and MyProtein • Developed Kingfisher brand and content strategy, and devised social media strategy for Asda Home

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Ecommerce Client Partner

MRM Optaros,

Mar 2016 - Dec 2017 (1 year 10 months)

• Led the management and growth of $6M million Nestle ecommerce account to $10M. Working with global teams to engage customers, maximise CRO and drive revenue. • Drove global ecommerce and customer engagement strategy for Nescafe Dolce Gusto brand online. Magento implementation across 46 markets with continual iteration and improvement of sites using insights from market research and analytics

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Managing Director

Denvir Marketing,

Aug 2014 - Oct 2015 (1 year 3 months)

• Leading the agency to become Scottish Enterprise's agency of choice for highest growth businesses by creating high impact brand strategies, integrated marketing strategy and innovative digital solutions • Built the Business Development function, drove lead generation and client engagement to deliver new wins with Muller and Tesco

A

Commercial Consultant & Advisor

Attacat,

Mar 2014 - Aug 2014 (6 months)

• Created proactive new business plan for this online marketing agency. Developed a commercial plan with focus on billings, client retention and growth which achieved 30% uplift in fees • Coached and developed the team to improve the approach to client servicing, forecasting and growth and led the winning tender for the Scottish Enterprise Digital roster

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Digital Strategist and Client Services Director

Equator,

Oct 2007 - Feb 2014 (6 years 5 months)

• Head of Department at award winning digital agency growing the business from 40 to 110 people and driving billings from £3M to £14M. Leading, training and inspiring Client Servicing team of 22 • Leading Digital Transformation projects, designing effective ecommerce systems and creating digital eco-systems for Rocco Forte, Village Hotels, Hotel du Vin, Ramada Jarvis, Macdonald Hotels and The Macallan across CRM, Paid Media, SEO and Social Media

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Freelance Group Account Director

OgilvyOne, McCann FP7 & FCB,

Jul 2002 - Jul 2006 (4 years 1 month)

• Delivered strategic planning and marketing campaigns for Jumeirah across their portfolio of hotels including branding, creative, media and digital for the brand globally and locally. Brand development work for new restaurants and spas across the Middle East and TV campaign development for their Wild Wadi waterpark • Devised and delivered strategic brand marketing solutions for Swatch Group brands in Middle East including advertising, event and PR solutions for luxury brands Omega, Rado, Tissot, Leon Hatot and Jaquet Droz

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New Business Director & Associate Director

Tequila London (TBWA)

Jul 1996 - May 2002 (5 years 11 months)

• Integrated campaigns created and delivered across UK and Europe. DM, ATL, sales promotion and events for clients including Anheuser Busch, Motorola, Orange. Innovative website development for Renault, Cadburys and Motorola • Led new business function and created winning proposals for Hertz, Michelin, Jameson's Whiskey, Shark Energy Drink and Ariba bringing in £3M

B

Account Manager

Billington Cartmell,

Jul 1995 - Jul 1996 (1 year 1 month)

• Client lead for McVitie's and KP marketing accounts. Led, planned and delivered major McVitie's launch of Go Ahead products with integrated marketing campaigns that included concept development, ATL, launch event, partnerships and on pack promotion

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Executive

Macmillan Patient

Supporting growth and development in line with role and corporate goals Supporting cancer patients during 121 telephone sessions Working with Skills Development Scotland to support women who want to return to work after an extended leave with coaching and mentoring

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Women Returner's Coach

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